Geely Galaxy completed its first 225 stores and opened 700 by the end of the year
Geely Galaxy completed its first 225 stores and plans to open 700 by the end of the year
After going public, Geely Galaxy’s exclusive new retail system was unveiled.
On June 5, Geely Galaxy announced the official opening of its first batch of 225 stores. It is reported that Geely Galaxy adopts a new channel ecosystem of compound franchise authorization, and the first batch of stores are mainly set up in cities with a capacity of Top150 in China’s new energy market. In terms of agency distribution system, Geely Galaxy and partners have jointly built user centers (4S stores), experience centers (city exhibition halls), display spaces (supermarket stores), and fully empowered dealers in talent management, service standards, and digital operations to create a more transparent car purchase environment and a more efficient and convenient car purchase experience for users.
At the same time, Geely Galaxy will set up a number of brand centers in first- and second-tier cities. These brand centers located in the city CBD will provide users with a comprehensive understanding of Geely Galaxy and provide a display platform. They are also a demonstration center for Geely Galaxy’s user experience and service standards, a talent training center, and a multi-activity center for users. Play a role as a model and a benchmark, and continue to empower other channel networks at all levels.
According to the plan, Geely Galaxy will continue to expand its channels, and it is expected to achieve a channel scale of 650-700 exclusive stores nationwide this year.
At present, the first model of Geely Galaxy series – Geely Galaxy L7 has been fully launched in major exclusive stores across the country, achieving "delivery on the market". In addition to the Galaxy L7, this year Geely Galaxy series will also launch new models including intelligent electric hybrid cars and pure electric models.
Geely Galaxy to accelerate the launch of new models and channel construction expansion or its sales target. At the beginning of the year, Geely Automobile Group put forward the goal of doubling the overall sales of new energy in 2023. Data show that the sales of new energy products of Geely Automobile Group in 2022 are about 320,000, which means that the overall sales of new energy of the group this year will exceed 600,000.
As a product sequence in the Geely brand, Galaxy also bears part of the sales target. Bach, general manager of Geely Galaxy’s business unit, said in an interview during this year’s Shanghai Auto Show that at least one-third of the more than 300,000 new vehicles to be added by the group this year will be borne by Galaxy products.
(This article comes from Gaishi Automobile Network)