To promote the building of a community of human destiny by building the Belt and Road together as a practical platform, we must persist in building the Belt and Road into a road of peace, prosperity, openness, innovation and civilization, and build the Belt and Road together into a new international platform for China to carry out the most extensive cooperation with other countries in the new era.

　　The second "Belt and Road" international cooperation summit forum will be held soon. The world will once again focus on China in the new era and witness another important milestone in jointly promoting the building of a community of human destiny on the platform of "Belt and Road" construction.

　　China’s plan to improve global governance

　　Today’s world is in a great change that has never happened in a century. The trend of peaceful cooperation, openness and accommodation, and the trend of reform and innovation are rolling forward. The ties between countries have never been so close, the people of the world have never been so eager for a better life, and the means for mankind to overcome difficulties have never been so rich. At the same time, however, the number, scale and depth of global problems facing mankind are unprecedented, and unstable, uncertain and unsafe factors emerge one after another, with peace deficit, development deficit, governance deficit and trust deficit prominent. Faced with this situation, mankind has two choices: one is vicious competition for power and profit, or even confrontation, which is likely to bring a disastrous crisis; The other is to conform to the development trend of the times, and Qi Xin will work together to meet the challenges and carry out global cooperation, which will create a bright future for common development of mankind. China’s plan is to promote the building of a new type of international relations featuring mutual respect, fairness, justice, win-win cooperation and a community of human destiny. The "One Belt, One Road" initiative put forward by the Supreme Leader General Secretary is to practice the concept of a community of human destiny. This is not only the original intention of this initiative, but also the highest goal that I hope to achieve through this initiative.

　　The "Belt and Road" construction is based on the reality that countries are hard to be immune to various challenges in the era of globalization and interdependence. It conforms to the inherent requirements of the reform of the global governance system, promotes countries to connect with each other’s policies, integrates economic factors and development resources on a larger scale around the world, forms and expands synergies, and jointly improves the global governance system and mechanism to achieve world peace and common development and prosperity. The ancient Silk Road, which runs through Wan Li for thousands of years, has long proved that countries with different races, beliefs, cultural backgrounds and different stages of development can fully share peace and common development as long as they adhere to the Silk Road spirit with peaceful cooperation, openness and tolerance, mutual learning and mutual benefit as the core. Today’s "Belt and Road" construction is to learn and carry forward this enlightenment, wisdom and strength, to explore this precious heritage of human civilization, to show the sense of community in the same boat, to share responsibilities and responsibilities, to adhere to dialogue and consultation, to build and share, to win-win cooperation, to exchange and learn from each other, to focus on policy communication, facilities connectivity, smooth trade, financial intermediation and people-to-people communication, and to promote countries to strengthen political mutual trust, economic integration and humanities exchange.

　　The core content of the "Belt and Road" construction is to promote infrastructure construction and interconnection, promote the mutual docking of national policies and development strategies, deepen pragmatic cooperation, promote coordinated and coordinated development, and jointly open up brighter prospects. It begins with economic cooperation initiatives, and is not limited to economic cooperation. It is also an important way to improve the global development model and global governance, and promote the healthy development of economic globalization. It is also a global public product jointly created by all parties. In the six years’ practice, the "Belt and Road" has crossed Africa, connected Asia and Europe, and extended Latin America and the Caribbean, and the "circle of friends" has become wider and wider, and all interested countries have joined in. The cooperation under the framework of "Belt and Road" is increasingly diversified, covering various fields and taking various forms. This has fully demonstrated and will continue to fully demonstrate that the "Belt and Road" construction is an open and inclusive process, which is open to all like-minded countries and does not exclude or target any party; It is not to close the door to engage in an exclusive circle or "China Club"; Not to engage in geopolitical alliances or military alliances; We will not draw ideological boundaries, engage in zero-sum games, and do not buy and sell things that are superior to others. It is precisely because of this that since the Supreme Leader General Secretary put forward the "One Belt, One Road" initiative, more and more countries have responded enthusiastically and actively participated.The China program of global governance is releasing more and more powerful appeal and leading power.

　　Major measures to create a new pattern of all-round opening up in the new era

　　The "One Belt, One Road" initiative originated in China, and it was "developed". From a global perspective, China more consciously coordinated the two overall domestic and international situations, and comprehensively planned major strategic initiatives for all-round opening-up and top-level design of economic diplomacy. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has proposed to lead development with new development concepts, one of which is open development. With Socialism with Chinese characteristics entering a new era, the situation of international economic cooperation and competition is undergoing profound changes, and the global economic governance system and rules are facing major adjustments. China’s introduction and going abroad are incomparable in depth, breadth and pace, and the pressure to cope with external economic risks and safeguard national economic security is also incomparable in the past. On the whole, China’s opening-up level is not high enough, and its ability to make good use of international and domestic markets and resources is not strong enough. Its ability to cope with international economic and trade frictions and win the right to speak in international economy is still weak, and its ability to apply international economic and trade rules is not strong enough, so it needs to be made up quickly. To this end, China must adapt to the endogenous requirements of economic development, insist on paying equal attention to bringing in and going out, strengthen open development, focus on solving the problem of internal and external linkage of development, and improve the quality of opening up and the internal and external linkage of development. This requires China to adhere to the basic national policy of opening to the outside world, pursue a win-win opening strategy, deepen humanities exchanges, improve the regional layout, foreign trade layout and investment layout of opening to the outside world, and form a new system of opening to the outside world.Develop an open economy at a higher level, so as to expand openness to drive innovation, promote reform and promote development. At the same time, it also requires China to actively guide the global economic agenda, safeguard the multilateral trading system, accelerate the implementation of the free trade zone strategy, improve the level of trade and investment liberalization and facilitation, and strive to assume international responsibilities and obligations commensurate with China’s capabilities and status.

　　According to this guiding ideology, to promote the "Belt and Road" construction in the new era, China should focus on improving the level of opening up to the outside world, enhancing its ability to participate in international competition, forcing it to change its economic development mode and adjust its economic structure, and striving to expand new space for reform and development. This requires the integration of the Belt and Road construction with the newly planned and previously existing major development and opening-up plans in China, including the comprehensive integration of the Belt and Road construction with national strategies such as the coordinated development of Beijing-Tianjin-Hebei, the development of the Yangtze River Economic Belt, the construction of Guangdong-Hong Kong-Macao Greater Bay Area, the construction of 12 pilot free trade zones, the integrated development of the Yangtze River Delta region, and the construction of a maritime power. It will be deeply integrated with the development and opening up of the western region, the overall revitalization of the Northeast, the rise of the central region, the development of the eastern region, and the development of border ethnic areas, so as to promote the opening up of the central and western regions and the Northeast region on a larger scale and at a higher level, help the inland border areas to become the frontier of opening up, and promote the extension of China’s open space from the coast, along the Yangtze River to the inland and along the border, forming a new all-round opening pattern of land and sea linkage, two-way mutual assistance between east and west, and linkage development between east, west and central. From 2014 to now, China has formulated and released a series of plans, suggestions and ideas, including the Strategic Plan for the Construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road, the Vision and Action for Promoting the Joint Construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road, and the Belt and Road Initiative.Assumption of Building Maritime Cooperation "and" Action Plan for Building the Belt and Road by Standard Unicom "(2018— 2020) "Building the Belt and Road Together: Concept, Practice and Contribution of China", etc., as well as various supporting plans and work ideas issued by relevant localities, departments, industries and enterprises; Promote the establishment of Silk Road Fund, BRICS New Development Bank, contingency reserve arrangement, Asian Infrastructure Investment Bank and China — Central and Eastern European financial holding companies, banking consortia and other related financial support institutions, as well as related working mechanisms in other fields. After tamping the foundation and erecting beams with columns, the overall layout of the "Belt and Road" has been completed and a "freehand brushwork" has been painted.

　　A huge cooperation platform for common development and prosperity.

　　Promoting the construction of a community of human destiny by building the "Belt and Road" as a practical platform is put forward from the perspective of China’s reform, opening up and long-term development, which is in line with the Chinese nation’s concept of "One World" and Chinese’s view of a harmonious and harmonious world; It also occupies the international moral high ground and leads the new development of regional integration, cross-regional cooperation and economic globalization. Its opportunities and achievements belong to the world. For the world, China takes the "Belt and Road" construction as an opportunity, focusing on building mutually beneficial cooperation networks, new cooperation models and diversified cooperation platforms, focusing on transnational interconnection, improving the level of trade and investment cooperation, promoting international cooperation in production capacity and equipment manufacturing, and gradually forming regional cooperation from point to area, connecting points to line, from line to line, step by step and for a long time. This is essentially to combine China’s development with that of countries along the route. Especially under the background that the world economy continues to be in a downturn, and the vast number of developing countries are accelerating industrialization and urbanization to achieve economic independence and national rejuvenation, China conforms to the desire of all countries, especially the vast number of developing countries, to promote peace and development, firmly grasps the key direction, focuses on key regions, key countries and key projects, and grasps the greatest common denominator of development, so that the huge production capacity and construction capacity formed under the pro-cycle can go out.Supporting the urgent needs of developing countries along the route to promote industrialization, modernization and improve the level of infrastructure will help stabilize the current world economic situation. This not only benefits our people, but also benefits people along the route and even the whole world. It also enriches the concept of international economic cooperation and the connotation of multilateralism, and opens up a new path for promoting world economic growth and achieving common development.

　　After six years of joint efforts, the construction of the "Belt and Road" has been transformed from concept to action, from vision to reality, and it is moving towards the stage of taking root, lasting development, and drawing exquisite and meticulous "meticulous painting" with relevant countries. As an active advocate, promoter and practitioner of the "Belt and Road" construction, China will, on the basis of maintaining the existing healthy and benign development momentum, take advantage of the situation and follow the trend to promote the transformation of the "Belt and Road" to high-quality development. This requires adhering to the general tone of striving for progress while maintaining stability, implementing the new development concept, concentrating efforts and integrating resources, focusing on the construction of major projects such as infrastructure and capacity cooperation, and solving key issues such as major projects, financial support, investment environment, risk management and control, and safety guarantee, so as to form more visible results, accumulate mountains and little drops of water make an ocean, and promote this work to go deeper and deeper, and be stable and far-reaching.

　　To this end, China will firmly adhere to the principle of discussing, building and sharing, go hand in hand with countries along the route, borrow from each other, cooperate in openness and win-win cooperation, and do not draw land as a prison, set high thresholds, engage in exclusive arrangements, and oppose protectionism; Promote dialogue among relevant countries to resolve differences, resolve disputes through consultation, jointly safeguard regional security and stability, and create a peaceful and stable environment for the construction of the "Belt and Road". Based on the connection points and similarities of the development strategies of countries along the route, China will dock development strategies and development plans with all parties, learn from each other, establish a policy coordination mechanism, jointly formulate cooperation plans, and jointly take cooperative actions to form a situation of planning convergence, development integration and benefit sharing. At the same time, China will also promote the cooperation of relevant countries in the construction of the "Belt and Road", coordinate with the implementation of the UN’s 2030 Agenda for Sustainable Development, and coordinate with international and regional development plans such as the G 20, APEC, ASEAN, AU, Eurasian Economic Union, EU and CELAC, and strive to complement each other and promote each other. China will also rely on the project to deepen pragmatic cooperation with all parties, including promoting the construction of large land passages such as railways and highways, accelerating the construction of offshore ports, and improving oil and gas pipelines, power transmission and communication networks; Vigorously promote the construction of economic corridors, run economic, trade and industrial cooperation parks well, further promote investment, aggregate industries, promote employment, and take the road of innovation and development; Promote the construction of free trade zones and strengthen the compatibility of rules and standards systems.Provide a better business environment and mechanism guarantee, and fully release the positive effects of interconnection; Expand financing channels, innovate financing methods, reduce financing costs, and get through the key link of financing; Carry out in-depth exchanges and cooperation in the humanities field, make cooperation more inclusive, make the foundation of cooperation more solid, and let the general public become the main force and beneficiaries of the "Belt and Road" construction. In this way, the Belt and Road Initiative can be built into a road of peace, prosperity, openness, innovation and civilization, and a new international platform for China to carry out the most extensive cooperation with other countries in the new era, so that the Belt and Road Initiative will continue to release its leading effect, add new impetus to the common development of the world, expand new space and inject strong impetus into building a community of human destiny.

　　[The author is Gao Zugui, a professor at the Institute of International Strategy of the Central Party School (National School of Administration)]

Text | Zhenxin Editorial Department Li Xiaonan

Editor | Yang Zhenxin

In late September, 2020, a user of "Anti-pressure Back Pot" of Million Bar told a story in his post that his mother sold her house to raise money because she couldn’t afford the bride price, and her sister who went to high school was not distressed, but also excitedly told the landlord "Brother, our family has money" on WeChat. The post quickly formed a high popularity in the bar, and the screenshots in the article were widely spread in major platforms. Countless netizens were moved and called "broken defense".

This is Baidu Post Bar’s latest outing, and the Chinese Internet has once again seen the powerful cultural creation and communication power of this ancient behemoth in the online community.

But many years ago, the post bar didn’t need this kind of broken circle, it was the biggest circle itself. At that time, half of the online buzzwords came from post bars every year, and their monthly activities accounted for half of the total number of netizens. Time has passed, and the king of the PC era has gradually declined in the era of mobile Internet. The reason is the evolution of the environment and the limitations of the product itself, but more is the blind pursuit and evil thoughts of the product leaders.

Now, it’s old, can you still eat?

The pinnacle of grassroots culture

On December 3, 2003, Baidu Post Bar was officially launched. Some people said that it was inspired by Li Yanhong’s idea of "building an online interest exchange platform with search engines". Others said that when Jun Yu searched the logs, he found that many users were searching for the same keyword, so he conceived to aggregate these people into an interest community.

As soon as it went online, Post Bar became popular because of its simple interface, low speech threshold and unique product form. At that time, Baidu’s main business was search engine, but search only grabbed and presented the existing information on the Internet, but it could not create content itself. The appearance of Post Bar made Baidu have the ability to produce its own content, which made up for the lack of Internet content at that time, and its proportion in Baidu traffic quickly increased from 1% to 11% later.

In 2004, the player Li Yi became popular because of the phrase "I protect the ball like Henry", and was called "Li Yi the Great". Li Yi Bar, the largest bar in Baidu Post Bar named after him, was also established. Later, due to Li Yi’s flamboyant style, more and more black powder poured into Li Yi Bar, and a unique "connotation" culture was formed, that is, various PS pictures, jokes and pranks were used to express their views on social current affairs.

The real rise of Post Bar was in 2005, when the phenomenal talent show "Super Girl" exploded, and fans began to hold a group discussion in their idol bars after the show was broadcast. At that time, there was no Weibo, and fans who had nowhere to go poured into Post Bar, which formed a huge flow. At the beginning of 2005, the number of users of Post Bar exceeded 10 million, and at the end of the year it soared to 30 million, surpassing Sina to become the largest Chinese website in the world.

On June 21st, 2007, a conflict broke out between Li Yi Bar and Chris Lee Bar. A large number of users of Li Yi Bar rushed into Chris Lee Bar to brush posts crazily, which caused Chris Lee Bar to explode more than 2,000 pages of meaningless content, making it paralyzed for a time. In the end, Chris Lee Bar suspended posting, and several bar owners members of Li Yi Bar were withdrawn. This is the first "expedition" of "Diba" and the first explosion in the history of Post Bar.

In the next few years, Li Yiba organized several "expeditions", but unlike the first "fighting" in the circle, most of the later explosions were just. For example, in August 2007, Rainie Yang Bar was exploded because Rainie Yang was suspected of insulting China and Nanjing Massacre martyrs. In May, 2008, some dance troupe players insulted the victims of Wenchuan earthquake, and the dance troupe bar was exploded.

From 2004 to 2010, the post bar at this stage was at its peak, and a large number of netizens from grass roots gathered in different post bars with their interests, producing numerous high-quality posts and settling them down, hence the name "Louvre on the Chinese Internet".

At this time, the post bar is the representative of the grassroots culture of the Internet. In this highly decentralized community where everyone is equal without hierarchy, countless lonely souls have found a sense of belonging. Bar friends are highly creative and enthusiastic, and these online buzzwords, such as diaosi, baifumei, Xi Da Pu Ben, Pipi Shrimp Let’s Go and Ignorance, are all born out of post bar culture.

Li Yanhong once said in an interview: "We just want to do our own thing in a down-to-earth manner and build Baidu into a place that can bring a sense of belonging to netizens." At this time, the post bar was really done.

When the giant slowly falls

No one thought that the infinitely brilliant post bar in the PC era would be "dead" in the era of mobile Internet.

In 2009, "God of Products", Baidu Post Bar and Jun Yu, the father of Baidu Know, left Baidu. In 2010, when Google left China, Baidu quickly ate Google’s market share, and a year later, its market value surpassed Tencent to become the top Internet company in China. Baidu, which has fallen into unprecedented loneliness, urgently needs to tell a new growth story, so it internally puts forward a long-term strategic goal of reaching 100 billion revenue within ten years.

After this strategic goal was put forward, it was widely valued by high-level and investors, and the long-term goal was continuously subdivided into KPI and distributed to various departments. At that time, Post Bar was a typical "traffic, no revenue", coupled with the high server cost due to high user volume and high activity, Baidu hoped that Post Bar could bear more responsibility for growth, and even put forward the slogan "How can it become an independent business unit without revenue?" Everything was in line with KPI. Post bar has thus embarked on its decline.

In the fourth quarter of 2011, the new version of Post Bar was released for public beta, and the bar owners audit system was cancelled when it was originally added to Post Bar, and it became click attention; At the same time, the hierarchy and experience system are introduced, and users can increase their experience value by logging in, posting, replying and other operations, so as to improve the level of posting.

A series of revisions have greatly improved the number and activity of users. However, the product logic of Post Bar is very unique: unlike today’s content products that use subscription system and recommendation algorithm to achieve the effect of "thousands of people and thousands of faces", the post bar pages are sorted according to the latest reply time of posts. Different users enter the same post at the same time and see the same content, which makes the post bar very public, and some stalks are very easy to form explosive points, resulting in great influence and even out of the circle.

However, this model also causes crowding and competition among contents. When many users start posting meaningless posts and pictures for experience, the content quality of the post bar will also decline.

In 2012, with the popularity of mobile Internet, Post Bar officially started its "self-destructive commercialization" process. Baidu requires bar owners, who has no salary, to bear the KPI of user growth and activity, and not to be dismissed or airborne in bar owners; In September, it was officially launched to promote the Post Bar, namely, the advertisement of the headline, the advertisement of the topic list page and the advertisement of the electronic details page. However, the excessive force led to too many advertisements on the page, which further reduced the visibility of the page. Since then, the content quality of Post Bar has been declining, but the overall afterglow still exists. In 2012, the number of netizens in China was 564 million, and the monthly activity of Post Bar was 200 million, accounting for more than one third.

In 2015, Baidu found that the commercialization attempts in recent years did not change the loss situation of Post Bar, so it finally made the worst decision in the history of Post Bar and even Chinese Internet: sell it.

An insider of Baidu once said when recalling this period of history: "Then, some people began to focus on the authority of bar owners. At first, there was a fierce internal argument, saying that this thing could not be sold, but the final outcome was known to everyone. Anyway, there are many internal objections, but let’s take advantage of the word. "

In March 2015, the infamous Baidu partner system was launched. When a merchant becomes a partner of Post Bar, he can have all the rights of bar owners, such as deleting posts, monitoring public opinion and initiating activities in the bar.

Baidu chose the former between interests and morality, which also brought bad consequences to society and Post Bar itself. In January, 2016, the news that "Hemophilia Bar" was sold gradually spread. The original bar owners was removed, and the airborne bar owners paid for the right to operate. A place where patients gathered for warmth for nearly ten years became a victim of over-commercialization. Later, netizens found that many medical-related post bars were sold by Baidu. Coupled with the Wei Zexi incident that occurred in the same year, the public image of Baidu and Post Bar plummeted and has not recovered yet. The Baidu partner system was also cancelled after the incident.

A series of events in 2016 marked the decline of Baidu and Post Bar, and since then Post Bar has never recovered. Later, with the admission of the regulatory authorities, Post Bar strengthened its internal audit management. In 2019, Post Bar officially banned all posts before 2017 on the grounds of "data system upgrade", and some of them were unsealed after a period of time, but some early posts that had settled down were deleted.

In March 2015, an organization gave data: the user activity of Post Bar is 1.8 times that of Weibo, and the number of monthly users is 300 million, exceeding Twitter; By February 2019, its monthly activity was only 46.08 million. One year later, this figure became 37.43 million, ranking 101 on the APP list. Post Bar completely lost its former glory.

Does Baidu still have a choice?

The direct reason for the decline of Post Bar lies in its extremely failed commercialization, but the root cause of commercialization failure is not only the deviation of Baidu’s values, but also the limitations of Post Bar itself. To be precise, the product form of Post Bar determines that it must face many difficulties in the process of commercialization.

There are two types of social interaction, one based on "relationship" and the other based on "theme". The core of the former lies in the construction of interpersonal relationship, and WeChat and Momo are typical products. The core of the latter is to gather a group of people who are interested in this topic by relying on the "theme", so as to generate communication and form interpersonal relationships. Post Bar is the leader of this kind of products.

When the recommendation algorithm continues to push the highly homogeneous information flow named "thousands of people and thousands of faces", Post Bar is truly "interest-centered". Any niche hobby can find its own gathering place and partner in Post Bar, and most users in the bar have a certain understanding of the theme, so it is very easy for anyone to get informative feedback when speaking in the bar. This product mechanism makes Post Bar have extremely strong content creation ability and high activity, and at the same time, it also produces a culture of absolute equality and high decentralization.

However, although this cultural atmosphere is conducive to content production, it is not conducive to product commercialization. Because a high degree of equality and decentralization means scattered traffic, it is difficult for KOL and professional content creators to stand out from ordinary users and get a lot of attention. Weibo, bilibili, Xiaohongshu and other content communities have a group of "big V" who rely on their own content to attract fans, and finally turn it into cash and undertake the commercialization function of the community. Advertisers and brands can easily carry out marketing activities by relying on them.

However, in Post Bar, high-level users and bar managers do not have much higher traffic and trust value than ordinary users. Coupled with the unique sorting mechanism by response time, brands and advertisers can hardly find a "central node" that can directly reach a large number of target users or provide trust endorsement.

Even if a commercial promotion post is specially opened, it is difficult to attract traffic and heat, and it will soon be buried in the information flow. What’s more, there are a large number of knowledgeable users in the bar, and they can see at a glance whether the promoted products are good or not. It is not a problem to spray inferior products for hundreds of floors in minutes. All these make the commercialization of Post Bar extremely difficult.

But does Baidu really have no choice?

The difficulty in realizing the content community has always been a long-standing problem in the Internet field. The unique product mechanism and community atmosphere of Post Bar make it more difficult to commercialize than ordinary content products by several factors, but does Baidu have no other choice but to sell it? I’m afraid not.

First of all, the traffic of Post Bar itself is large enough, and the aggregation logic based on interest also makes many Post Bar have a very active second-hand trading market. Baidu may refer to the model of Aauto Quicker and salted fish to establish an official trading platform to draw as the income base; Or social interest itself has a lot of imagination. When major dating apps are racking their brains to match users with the same interests, Post Bar has long had a unique advantage in this respect.

Furthermore, even if Post Bar is really unprofitable, it is of great strategic significance to Baidu. If Post Bar is not dead, Baidu will have a traffic treasure on a par with Weibo and bilibili, which will have a great synergy with other businesses, at the very least, it will not create a "hundred number" that it can’t afford.

Selling it is the last choice, because in the long run, the negative effect of selling it is far greater than the positive significance.

The current post bar is in a very embarrassing situation-it is a product with hope but no future.

Although the Post Bar has declined, the skinny camel is bigger than the horse. It still has a monthly life of tens of millions, a large number of high-quality content and old users scattered in every corner of the Internet. The incident of "Our family is rich" also proves that its powerful stalk-making ability is still there. If we can make some innovations, it may not be hopeless.

However, Post Bar, which hasn’t brought much revenue, has become a marginal business in all in AI and Baidu with smart cars. It doesn’t have much resources to make changes related to the underlying architecture, and it can only be like an old warrior. He died slowly and painfully in the corner alone.

The history of the rise and fall of Baidu Post Bar is worthy of reflection by all content platforms, to think about how to find a balance between user experience, content quality and commercialization, to understand the social responsibility that C-end products must bear due to their natural social attributes, and to reflect on the disastrous consequences when KPI becomes the only goal.

In 2016, an insider of Baidu once said after the hemophilia bar incident: "It’s not too late for Baidu to mend today, and even posting it is not necessarily a bad thing for Baidu. Tencent in that year was also openly written on the cover by an Internet magazine, which led to later reflection and Tencent’s open platform, and today’s Tencent."

It’s not too late to mend after it’s too late, but it depends on whether Baidu cares about the life or death of that sheep.

* References:

"A vivid history of the decline of post bars", nine commandments of pigs

Why has Baidu Post Bar become a "hidden corner" of the Internet? ",Leng Sizhen

"In addition to straight men, who still misses the post bar? ",alphabetical list

You don’t know the development history of "Post Bar", Lan Xi.

Listening to insiders reveal the realization of Baidu Post Bar, three lessons.

　　On September 14th, Mercedes-Benz officially withdrew from the shareholders of Tengshi Automobile, and its 10% equity of Tengshi Automobile was officially transferred to.This means that Tengshi Automobile has become a wholly-owned subsidiary of Group Holding. According to the plan, Tengshi Automobile’s equity adjustment will be completed within this year. In the future, Tengshi Automobile does not rule out cooperation with Mercedes-Benz in other sections.

　　In 2010, Tengshi Automobile was established with Mercedes-Benz holding 50% shares respectively. At the beginning of its establishment,The automobile market environment is not yet mature, and the development of Tengshi automobile is not smooth. From 2014 to 2018, Tengshi Automobile successively released Tengshi 300, Tengshi 400 and Tengshi 500, a total of three models, but the sales volume has been poor. In 2018, Tengshi only sold 1,974 vehicles, down 58.12% year-on-year. In the past five years, Tengshi has been relying on the "blood transfusion" of both shareholders to survive. Both shareholders have increased their capital seven times, and the accumulated capital increase has exceeded 4 billion yuan.

　　At that time, Tengshi sales channels were divided into joint distributors and franchised distributors, totaling over 50. Due to factors such as insufficient output and sales volume, Tengshi’s dealers are facing greater operational challenges. Therefore, since July 1, 2019, Mercedes-Benz has been officially responsible for Tengshi sales, marketing and brand communication, customer service and network development. However, Tengshi, as a joint venture brand, has never been able to boost sales and its brand awareness is not high.

　　Until 2021, Tengshi Automobile ushered in a turning point. In December of that year, BYD expanded its shareholding in Tengshi, and the shareholding ratio increased from 50% to 90%, while the shareholding ratio of Mercedes-Benz decreased to 10%. At this point, BYD started the all-round reform of Tengshi automobile technology, products and channels, and positioned Tengshi automobile.Brand.

　　According to the brand matrix layout, Tengshi Automobile aims at the passenger car market in the range of 300,000 yuan to 800,000 yuan, which needs to play a key role in the BYD brand matrix.

　　In August 2022, Tengshi D9 was officially listed, and the starting price fell within the range of 320,000 yuan, becoming the main sales force of Tengshi Automobile. In 2023, the cumulative sales volume of Tengshi automobile reached 127,800, and Tengshi D9 accounted for more than 93% of the total sales volume. According to the latest data, from January to August 2024, Tengshi Automobile sold a total of 79,894 vehicles, of which Tengshi D9 sold about 71,200 vehicles, down 8.8% compared with 77,900 vehicles last year.

　　At present, the competition in MPV market is becoming more and more fierce. In August, in the top 10 MPV sales list, independent brands occupied 6 seats, and Tengshi D9′ s total sales volume was 9,181, ranking first, Chuanqi E8, Lantu Dreamer,009 and other independent brands.The model B was changed to the market, and the sales volume increased steadily. At the same time, joint venture models such as Saina, Buick GL8 and Grevia closely followed Tengshi D9 sales. In that month, Tengshi D9 DM-i sold 8722 vehicles and Saina sold 8107 vehicles, a difference of 615 vehicles.

　　In addition to selling the main MPV models, Tengshi has successively launched SUV models such as N7 and N8. The total sales volume of N7 and N8 models from January to August this year was about 8,600, accounting for about 10% of the total sales volume of Tengshi vehicles. In order to boost sales, Tengshi Automobile continued to launch products this year. Tengshi Z9 will be launched on September 20th, with the goal of seizing 30% of the market of "56E" (BMW 5 Series, Audi A6 and Mercedes-Benz E-Class). In 2024, Tengshi Automobile set a sales target of 200,000 vehicles, and 40% of the target has been completed. This year, Tengshi Automobile has opened the dealer joining mode and intends to explore the secondary and tertiary markets. In the remaining four months, it remains to be seen whether Tengshi can achieve its annual sales target.

　 　 [Aika Auto Daily Car Original] 　

　 　 "Our car uses a timing chain, which is safe to use, will not break, and will be maintenance-free for life. Compared with the model using a timing belt, it can save thousands of dollars every 60,000 kilometers. Sir, why don’t you consider it?" After listening to the sales, it is estimated that many people choose cars and go to the timing chain. But is the timing chain really that magical? Let’s look down.

　 　 Before we get to the point, let’s talk about what timing is. Timing is the time when the intake valve and exhaust valve of the engine open. When the intake valve opens, fresh air will enter the cylinder alive, and at this time, the exhaust valve will also discharge the exhaust gas, and the opening time of the intake valve and exhaust valve must coincide to some extent. Only when the whole process is coherent can the engine have good power output, so timing is very important for the engine.

　 　 What can ensure the stable operation of the timing system is what we usually call timing belt and timing chain. They all serve the timing system. Why do you say that the chain is better than the belt? What’s the difference between the two brothers? Let’s talk about the advantages and disadvantages of timing belt and timing chain.

　 　 It’s also true that others say that the timing chain has a strong and durable innate advantage, so you don’t have to worry about it being "in disrepair", and you don’t have to worry about it falling off the chain when you are in a hurry, even if your car is out of warranty in a 4S shop, you don’t have to miss it like a timing belt.

　 　 But the old saying goes well: "Nothing in this world is perfect". Therefore, the timing chain is not good everywhere. When the total mileage of your car reaches 100,000 kilometers, the shortcomings of the timing chain begin to appear. 100,000 kilometers is a hurdle. Before 100,000, it was beautiful, and after 100,000, it was an old lady.

　 　 At this time, the friction between the timing chain and the transmission wheel is getting more and more serious, and you can clearly hear the metal friction sound coming from the engine compartment. If you want to replace the timing chain, the money you saved for 100 thousand kilometers will be wasted, and you have to put some in it.

　 　 So the timing belt will be much more affordable, and the sound of rubber products rubbing against metal is very small. After passing through the sound insulation layer of the engine compartment, the noise can be ignored. Moreover, the friction between rubber products and metal is also small, and the transmission resistance of the belt is small, which can ensure the normal power output and acceleration performance of the engine. It should be noted that we should also take care of our own hands and feet, and bad habits such as frequent rapid acceleration and high-speed gear shifting will affect the service life of the belt.

　 　 The life of the timing belt is limited, and when it is exposed outside the engine, the surface of the belt will age, crack, belt slip and other problems will follow. The aging and fracture of the belt will lead to the engine top valve, and seriously, the valve, piston and crankshaft will be scrapped.

　 　 Editor’s comment:Timing belt and timing chain have their own advantages and disadvantages, depending on how you choose. I think if the timing chain can solve the problem of noise, it is not a bad choice to use the timing chain for ordinary family cars. Isn’t it a good idea to buy a car? What do you think?

　 　 Related content review:

　 　What, you can’t even change gears? Take a quick look at this place

Welcome to the Autohome Nanning promotion channel, bringing you the latest and most comprehensive car information. At this moment, the high-profile luxury SUV is launching a striking promotion in the Nanning market. According to our understanding, the Cadillac XT5 is currently in the midst of a price reduction boom, with the highest discount reaching an astonishing 130,000 yuan, bringing consumers a real car purchase benefit. The minimum starting price has been adjusted to 242,700 yuan, which undoubtedly provides a very competitive car purchase option for car buyers who love the Cadillac brand and XT5 models. If you are interested in this offer, don’t miss it. Click "Check the car price" in the quotation form now, and let us explore more discounts together to help you realize your dream of a luxury car.

The Cadillac XT5 creates an eye-catching appearance with its unique design concept and exquisite craftsmanship. The front face design is full of power, the large-scale shield-shaped air intake grille highlights the luxury and style of the Cadillac brand, and the use of chrome decorative strips adds visual impact. The body lines are smooth, and the overall style blends sport and elegance, revealing the extraordinary temperament of a luxury SUV. Whether it is the details or the overall layout, it reflects the pursuit of quality and design of the XT5.

The Cadillac XT5 shows the charm of streamlined design with its elegant side profile. The body length reaches 4813mm, the width is 1903mm, the height is 1682mm, and the wheelbase reaches 2857mm, providing passengers with a spacious interior space. The front and rear wheelbases are 1645mm, ensuring the stability and handling of the vehicle. In terms of tire specifications, it is equipped with 235/65 R18 tires, which are perfectly integrated with the lines of the body. With the delicate wheel design, it not only enhances the dynamic appearance, but also provides good grip for driving.

The interior design of the Cadillac XT5 highlights the sense of luxury and technology. In the cockpit, the steering wheel is made of leather, which not only feels delicate, but also supports manual up and down + front and rear adjustment to adapt to the needs of different drivers. The 8-inch central control screen is clear and easy to use, with integrated multimedia system, navigation and phone functions, as well as automatic speech recognition control, which is convenient for drivers to operate easily during driving. The seat part is made of imitation leather and leather materials to provide comfortable support. The main and passenger seats are equipped with multi-directional adjustment of front and rear, backrest, height and waist support. The front seats are also equipped with heating function, and the driver’s seat is also equipped with power seat memory. In addition, the rear seats support front and rear adjustment and proportional reclining, providing passengers with flexible riding space.

The Cadillac XT5 is powered by a powerful 2.0T turbocharged engine with a maximum power of 174 kilowatts and a torque output of 350 Nm. This engine can provide 237 horsepower, and with a 9-speed automatic transmission, it ensures efficient performance and smooth handling of the vehicle during driving.

Overall, the Cadillac XT5 has won high praise from Autohome owners for its atmospheric and stable exterior design and good driving experience. Whether in terms of visual enjoyment or actual driving experience, the XT5 fully demonstrates its perfect combination of luxury and performance, providing drivers with an unparalleled respectful experience.

The Autohome Fuzhou Promotion Channel brings you the latest good news. The much-watched models are undergoing an unprecedented price reduction promotion in Fuzhou. It is understood that car buyers can currently enjoy up to 30,000 cash discounts, making the already cost-effective Beijing BJ60 more attractive in the Fuzhou market. The starting price has been reduced to 209,800, which undoubtedly provides consumers with better car purchase options. To seize this opportunity to get more detailed discount information and real-time pickup prices, please click the "Check Car Price" button in the quotation form to make the benefits at your fingertips.

The exterior design of the Beijing BJ60 is full of power and exquisite details. Its front face is uniquely designed, with a large area of chrome-plated grille, which is like the tusks of a beast, showing a powerful and mighty temperament. The grid-like design of the air intake grille not only enhances the visual impact of the vehicle, but also optimizes the aerodynamic performance. The body lines are smooth, and the overall style combines the dual elements of hard off-road and modern urban, showing the unique design language of the BJ60. The body proportions are coordinated, the roof lines are flat, and the tail design is simple and powerful, all of which reflect the extraordinary aura of the BJ60.

Beijing BJ60 outlines a tough body profile with elegant side lines. Its body size is 5040mm x 1955mm x 1925mm, and the wheelbase reaches 2820mm, making the body proportionally coordinated and spacious. The front and rear wheel tracks are 1620mm and 1640mm respectively, ensuring good driving stability. In terms of tire specifications, the front and rear are equipped with 265/65 R18 tires, which are combined with the delicate wheel design, not only strengthen the visual effect, but also provide a solid grip.

The interior design of the Beijing BJ60 is luxurious and exquisite, dominated by the classic Nordic style, creating a spacious and comfortable driving space. The steering wheel is made of genuine leather, which feels delicate and supports manual up, down and back adjustment to ensure that the driver can find the ideal position in different driving conditions. The 12.8-inch large-size central control screen stands on the center console, which not only displays clear information, but also has an automatic speech recognition control system, which is convenient for the driver to operate multimedia functions.

In the seat part, the seat made of imitation leather is comfortable to sit on. The main driver’s seat provides functions such as front and rear adjustment, backrest adjustment, high and low adjustment (4 directions), leg rest adjustment and waist support (4 directions). It supports heating, ventilation and massage, making long-distance driving more comfortable. The driver’s seat also has a power seat memory function, which adds convenience and personalized experience. The passenger seat also has a variety of adjustment functions, including front and rear, backrest, high and low adjustment (2 directions) and waist support (4 directions). The second row of seats supports backrest adjustment and has high space utilization, while the rear seats are designed with a proportional reclining design, providing flexible loading space. The overall interior design fully considers humanization and practicality, and aims to provide users with an excellent riding experience.

For the Beijing BJ60 model, it is equipped with a 2.0T turbocharged engine with a maximum power of 120 kilowatts, equivalent to 163 horsepower, providing a strong power output. This engine is matched with an 8-speed automatic transmission, ensuring a smooth driving experience and good fuel economy. The maximum torque is 400 Nm, providing ample torque support for the vehicle, whether it is urban driving or off-road scenarios can be easily handled.

Among the many choices, the Autohome owner finally chose the Beijing BJ60, which won his favor with its spacious interior space, strong power output and satisfactory exterior design. The owner particularly emphasized the excellent off-road performance of the BJ60, whether it is snowy mountain roads or complex road conditions, it can be easily handled, and it has become the focus of attention during driving. In addition, he is also very satisfied with the after-sales services of the 4S shop, and the problems can be solved in time, which undoubtedly increases his trust and satisfaction in the Beijing BJ60. To sum up, the Beijing BJ60 has become the ideal car choice for car owners with its high cost performance and excellent performance.

　　"Stimulate the battlefield below the golden level, 80 AI in one game", this is a topic that cannot be avoided recently about mobile PUBG.

　　Regardless of whether the chicken-eating mobile game is really ***ting cold, after all, it is not uncommon for such a hundred-person online mobile game to use robots to make up numbers to speed up the matching rhythm. But why, almost everyone who has played the exciting battlefield will invariably question – "These are all robots, right?" The answer is obvious, the robots used to make up numbers are really ******.

　　Without collecting equipment, without looking for cover, with poor marksmanship, and slow response… In a game where everyone has a lot of tricks, these special players are like couriers delivering equipment, which is very abrupt. Even if it is to take care of the gaming experience of novice players, but in high-end games, they will also encounter such "silly and sweet", which makes people wonder: Can’t these AIs be smarter?

　　Today, we will discuss the past, present, and future of AI players in the history of gaming.

　　Evolution history of game AI

　　Since the birth of video games, there has been a shadow of game AI, whether it is the earliest oscilloscope tennis or tic-tac-toe, especially in the past when multiplayer online games were still trapped in the difficulty of popularizing network technology. AI in stand-alone games has become the most reliable companion for players and the absolute overlord of the game world at that time.

　　In a sense, the prototype of video game AI may have already appeared in the classic arcade game "Pac-Man". At that time, the AI in the game was beginning to rise around the world, and "Pac-Man" at that time made a great attempt in this regard. There are a total of 4 different colors of monsters in the game, and each monster has a different pursuit algorithm, and all monsters have a unified goal of encircling and chasing. Therefore, in the game at that time, those monsters did not line up to chase the player, but "chased and intercepted" the player from different paths and methods, and there may be different choices at each intersection. This mechanism has made Pac-Man a significant attempt for modern video game AI, and has also made Pac-Man a classic in the hearts of gamers.

　　Since then, more classic games have begun to revolve around opposing AI characters, such as Super Mario Brothers, The Legend of Zelda, Prince of Persia, and Mega Man 2. In these popular games, AI has become the key to ensuring the game experience and controlling the difficulty of the game. At that time, the core of the game was actually the confrontation between the player and the AI, but in different ways.

　　At that time, the ultimate purpose of AI was to let players defeat and then gain a sense of achievement. However, AI at that time was still in the "pseudo-intelligence" stage, and the actions of the relevant virtual characters in the game were based on a series of scripts set in advance based on the conditional judgment language.

　　However, as game types and gameplay have evolved, the roles and functions of AI have also changed. A typical example of this is 1987’s Metal Gear, in which AI first appeared in the game as a player’s equivalent, was given the role of patrol, and for the first time added the hostile reaction mechanism to the player. This mechanism gradually formed the enemy alarm mode of the core NPC in the Metal Gear series. The appearance of this AI mode also further expanded the mission and role scope of AI in the game.

　　With the rapid development of hardware, algorithms, and computing power in the video game industry over the past 30 years, the pace of evolution of AI in games has gradually widened compared to that of human players. Especially at that time, most game mechanics were testing the player’s reaction and operation. In these aspects, AI has quickly destroyed humans. First-person shooter games are a good example.

　　Starting with Counter Strike in 1999 and then Road to Survival, Valve laid the foundation for AI in FPS games, but in the early years, robots in CS have always been one of the places where players complain. At that time, robots were responsible for filling vacancies in the game. They had no other role than being cannon fodder and meat shields, because they basically acted according to easy-to-master rules, and most non-novice players could easily kill them.

　　However, it is not difficult for those familiar with FPS games to find that in recent years, the AI in many FPS games has become more and more "brutal", and the difficulty level has also increased. In many cases, the highest difficulty AI combat power has far exceeded that of most players. In a recent online elite game of "CS: GO", there was an amazing scene – a robot named BOT Connor single-handedly killed the members of the opposing team.

　　Today, AI is beginning to surpass humans in all aspects of different games, and even the various chess games that humans are proud of have long been beaten by IBM, Google and other tech giants. Not long ago, Go was completely lost without accident.

　　Humans are responsible for inventing games, while AI is responsible for conquering games and players, which seems to be an irreversible trend. But in fact, there is always a battlefield in the field of games, where AI cannot completely defeat humans.

　　Real-time strategy, humanity’s last "high ground"?

　　After AlphaGo’s 3-0 victory over Ke Jie in May last year, many people lamented that humanity had become a complete catch-up on the road of "Game". However, AlphaGo did not think so, because it has another goal – "StarCraft".

　　As early as 2016, after AlphaGo defeated Lee Sedol, Deepmind announced that it would challenge StarCraft players with AI in the future. But a year later, when AlphaGo was already alone in the Go world, AI was still "crushed" by top human players in the game of StarCraft. Google’s DeepMind practiced for a year and couldn’t even beat simple NPCs. In a game at the end of 2017, CherryPi from Facebook AI Research Institute was also swept by South Korean former professional player Song Bingju 0:4.

　　The momentum of AI’s destruction in other fields seemed to stop abruptly in the face of StarCraft, all because of the characteristic mechanism of games like StarCraft, the fog of war.

　　"StarCraft" is a game like Go, but the addition of the "Fog of War" mechanism has become a gap that AI cannot cross.

　　In the game of Go, both sides could see each other’s current situation at any time, which meant that the player had no hidden information, and all the information in the past was clear at a glance. The so-called knowing oneself and knowing one’s enemy depended on the player’s thorough understanding and imagination of the rules of the game.

　　In real-time strategy games such as StarCraft, the fog of war makes it impossible for both sides to know all the information in the game. In this case, based on the limited information collected to make judgments and decisions about the dynamic situation, when to do what, many times need to rely on inference and guesswork. This is the "incomplete information game" that makes AI headaches, and games like Warcraft, Dota, etc. belong to this category.

　　There is a common phenomenon between top AI and humans in such games – winning the battle and losing the war. If you analyze the gap between AI and humans, intuitively, it mainly lies in the "big picture" and "rhythm" aspects.

　　As Geek Park mentioned in the previous article "Win Go first, then win the tower, and how can artificial intelligence catch up with humans in the game?", in this type of game, the change of strength is more dynamic, no one is absolutely strong and weak, the real winner may be at a certain point in time to seize the weakness of the other party, and the judgment of this point in time is a complex decision made through investigation and empirical judgment. Both sides of the game can change the direction of the battlefield by inducing and feigning attacks. Even if they are weak, they can achieve the transformation of the situation through some psychological games.

　　When to attack, when to retreat, where to attack, divide and outflank, sneak attack and harassment, feint and lure… In the incomplete information, it is difficult for the AI to tease out absolutely valid logic to support the decision, so it is difficult to make key judgments at the right time.

　　Therefore, in the past, many real-time strategy games could only improve their AI level by increasing their AI resource income, building speed, and fully opening the map. Under the same restrictions as human players, it was difficult to simply rely on operations to win the entire game.

　　Where is the future of gaming AI?

　　Perhaps AI will soon be able to defeat humans in the field of real-time strategy games, but that is not the future of gaming AI.

　　With the investment and guidance of tech giants such as Google, Facebook, and IBM in this regard, it is not surprising that AI is likely to defeat humans in real-time strategy games in the future. For humans, it is more important to make better use of the development of AI to provide players with a better gaming experience. Just like when AlphaGo defeated Ke Jie, AlphaGo did not destroy the 3,000-year-old game, but opened the door to a new world of Go for humans through its own advantages.

　　Regarding the exploration of the future of game AI, the famous game masterpiece "GTA5" is a perfect case. This open game with high realism and complexity has huge randomness, providing players with an unprecedented gaming experience. What’s more interesting is that this game has also become an experimental field for many autonomous driving AI. Intel Labs, Darmstadt University of Technology in Germany and Princeton University have all chosen to use the "GTA5" game to train artificial intelligence for autonomous driving.

　　You know, smarter AI in the game can do far more than just defeat opponents, more importantly, according to the development of the plot and player characteristics, to provide a more perfect game experience, which can be dynamically increased difficulty, of course, can also be reduced, everything is to make the game more interesting to play.

　　There is no need to worry too much about whether AI will eventually defeat humans, after all, we still have Werewolves. If one day AI can really read words, read expressions, and tone, and then deceive all humans to win, that will be the end of AI…

　　Sina Technology official account

　　"Palm" grip technology fresh news (WeChat search techsina or scan the QR code on the left to follow)

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On January 8, the Avita 11 Hongmeng Zhixiang upgrade was officially launched, and the new car launched a total of 4 models, with a price range of 30-390,000 yuan, consistent with the old models.

The new car is mainly upgraded for intelligent driving, chassis and seats, and is equipped with an 800V high-voltage platform, Hongmeng cockpit, and Huawei ADS2.0 intelligent driving. It provides single-motor rear drive and dual-motor four-wheel drive options, with a 100-kilometer acceleration of 3.98 seconds and a pure electric battery life of 730km under CLTC conditions.

Specifically, the Avita 11 Hongmeng Edition Smart Enjoy upgrade continues to come standard with 34 smart driving sensors, including 3 laser mines, 13 cameras, 12 ultrasonic radars and 6 millimeter-wave radars, equipped with Huawei ADS2.0 assisted driving system, which can realize high-speed/urban road section assisted driving. The core of this upgrade no longer relies on high-precision maps to complete smart driving NCA, which can cover 300 + cities across the country, including provinces, counties, towns and townships. At the same time, it is not afraid of changes in reality, constantly optimizing algorithms, and it is not afraid of repairing subways, tidal lanes, traffic control and other scenarios.

In terms of chassis upgrades, the Avita 11 Hongmeng Smart Enjoy upgrade is equipped with Huawei’s iTRACK dynamic torque distribution system, which can realize microsecond-level ultra-fine real-time road condition sensing technology to scan the road environment. When encountering complex road conditions such as speed bumps and potholes, millisecond-level torque fine-tuning can be achieved. At the same time, it also has all-weather, all-scene, high real-time dynamic stability improvement, reducing slip rate by 50%, reducing body shake time by 40%, and reducing lateral swing by 30%, ensuring driving safety and stability in extreme road conditions and extreme scenarios.

Avita 11 Hongmeng Smart enjoys the upgrade of the upgraded seat, which is optimized for the four somatosensory aspects of legs, waist, back and sitting posture. Among them, the seat frame, sponge, foam and face cover have been redeveloped to make the seat surface more suitable for the body curve, the leg support is more in place and the backrest waist is more soothing. At the same time, higher on the priority list of optimization shoulder support, back immersion optimization, and waist top pressure point optimization greatly improve the comfort of the ride.

At the same time, the rights and interests of this car purchase have been upgraded, and there will be a two-choice rights package. Benefit 1: Give a high-end smart driving package worth 26,000 yuan; Benefit 2:5,000 yuan deposit to deduct 25,000 yuan for the car. From the perspective of cost performance, equity 1 is definitely the most cost-effective, unless you are not interested in smart driving and just want to hold the steering wheel yourself. In addition, the first owner of the three-power quality assurance for life, 6,000 yuan replacement subsidy, all series of gifts Intelligent fragrance system, down payment 42,000 yuan, full-term ultra-low interest and other limited-time rights.

Now with the launch of the Avita 11 Hongmeng Smart Enjoy upgrade model, under the condition of unchanged price, it has upgraded the smart drive, chassis, and seats, and introduced rich car purchase rights, further enhancing its cost performance and enhancing market competitiveness.

This Spring Festival, Hi, Mom has become a popular film in the Spring Festival schedule. While making a high box office, the film also brought fire to the location of Xiangyang, Hubei Province.

After the release of Hi, Mom, a large number of tourists poured into Hubei Weidong Holding Group Co., Ltd., the main location. The company, formerly known as the State-owned Weidong Machinery Factory, mainly engaged in the production and manufacture of chemical raw materials and chemical products, still retains some features of the State-owned factory in the last century. Staff canteens, barbershops, basketball courts, grocery stores, big signs and other places in the factory are crowded with tourists waiting to take pictures.

Dongfang Chemical Factory is the place where Jia Ling lived with her parents and sister, and the old house of Jia Ling’s family is still preserved. "In the movie, the gate of Shengli Chemical Plant, the ball game and other shots were all taken in our factory. The popularity of the film also made our factory a fire. " The relevant person in charge of the factory said. According to the data of Xiangyang Municipal Bureau of Culture and Tourism, from February 11 to 17, Xiangyang received a total of 837,600 tourists and realized a tourism income of 154.04 million yuan. According to the data of Tik Tok, the topic # Hello, Li Huanying Shooting Place, Xiangyang New Punch Point # has been played 48.18 million times. Under the charm of film and television dramas, the lit destination of cultural tourism is far more than one in Xiangyang, Hubei.

Those "online celebrity attractions" that have been ignited by film and television works.

Through combing, it is found that during holidays, the appearance rate of "online celebrity attractions" which became popular due to the explosion of film and television dramas is comparable to that of famous tourist attractions. Last summer, the suspense drama "The Hidden Corner" spread all over the network. Besides the actors in the play, Zhanjiang, Guangdong Province, which was shot and set, also became a new scenic spot in online celebrity. Within a week of the drama’s popularity, Zhanjiang’s tourism fever rose by 261% week-on-week.

The place where Zhu Chaoyang swims with his father in the play (called "Chikan Swimming Shed" by locals) has attracted more than 2,000 visitors every day. The Benlisto convenience store in front of Zhu Chaoyang’s house, the corner where Pupu recognized Zhang Dongsheng, the Xinhua Bookstore where three children often went, and the breakfast shop where the old police officer took Yan Liang to eat were all located in the famous Chikan Old Street in Zhanjiang, and netizens also marked them as "holy places".

The Longest Day In Chang’an is also worth mentioning. During the broadcast, "Xi ‘an fever" was promoted. From the delicious food in Xi ‘an, to the ancient buildings in Xi ‘an, and then to the local government’s initiative to promote the theme of "See Chang ‘an at twelve o’clock and visit the ancient capital of Xi ‘an", the ancient capital of Xi ‘an was very popular at that time. According to the data of a travel platform, the search volume of air tickets rose to 200% in just one week in Xi ‘an.

On the occasion of the broadcast of the court drama Story of Yanxi Palace, the presentation of "Yanxi Palace" in the drama directly ignited the "unpopular tourist route of the Forbidden City" in that year. According to the media reports at that time, "many foreign tourists who travel to the Forbidden City will also specifically tell the tour guide’ Be sure to go to Yanxi Palace’."

After the broadcast of The Untamed, it led to the "Eleventh Guizhou Punch Card Fever" of that year. A barren hill in Duyun, Guizhou Province, attracted a large number of fans to punch in because the characters Lan Zhan and Wei Ying walked by. The barren hill, which had no one to come, abruptly made a way out.

stage photo

live scene

Punching strategy map of "Chen Qing Ling Girl"

The film’s ability to carry goods should not be underestimated. Since Han Han’s movie "See You Later" was broadcast in the summer of 2014, Dongji Island, located in Dongji Town, Putuo District, Zhoushan City, Zhejiang Province, has caught fire, and the number of tourists visiting here on holidays has increased by nearly 10 times. For this reason, the shenjiamen Banshengdong Wharf, which is the only way to Dongji Island, has increased the ferry service, and even a ticket is hard to find. According to official data, in 2015, the number of visitors to the East Pole exceeded 200,000, an increase of over 50% compared with 2013.

The film "The Richest Man in Xihong City" quickly set off a tourism boom in Xiamen and Penglai. Many people will be curious about Shen Teng’s "Bao Xia" Castle Hotel in the film. In fact, its real name is Wencheng Castle, which is located in Penglai, Shandong Province. It was built by Li Wencheng, a master architect, and his team after 10 years and spent 600 million yuan, covering an area of more than 5,000 square meters. Since the release of The Richest Man in Xihong City, the search popularity of keyword products such as Xiamen, Penglai and Penglai Wencheng Castle on a tourism platform has increased by 31%, 162% and 210% respectively. In terms of the predetermined number of people, Xiamen attracts more young couples (couples), of which the post-80 s and post-90 s accounted for 37% and 41% respectively; Penglai Wencheng Castle attracts mainly parent-child families, and its "Deluxe Sea View Triple Room" is the best selling, and "Castle Tour" has become the most popular parent-child travel mode that summer vacation. Some tourism platforms have also taken the opportunity to launch a family-friendly tour package. Visitors can not only stay in and visit the splendid castle, but also visit a large-scale organic grape plantation in the castle and get two bottles of local red wine. It is worth mentioning that the hotel room price is not as luxurious as in the movie, and it only takes a few hundred yuan to completely reproduce the "hundreds of millions of scenery" in the movie.

Film and television works bring huge traffic.

According to the Global Tourism Destination Analysis Report, 24.5% of China tourists said that they would be tempted by a certain destination after watching the film and television works, so that they would like to experience the scenery in the camera and experience the same route of the stars. Film and television IP has brought huge traffic to tourist attractions, making previously unknown scenic spots "red" and driving the local tourism economy. Take Wuzhen as an example. A local film "Time Like Water" made Wuzhen famous, but Wuzhen was not satisfied with the temporary scenery-from a sightseeing town to a holiday town to a cultural town. On the road of differentiation, Wuzhen launched cultural IP such as Wuzhen Drama Festival and Muxin Art Museum with culture as its personality, giving birth to more diverse and colorful forms.

Also with the help of the promotion of film and television, the Zhujiayu Scenic Area in Jinan, which is known as the "famous village of Chinese history and culture", can tap its own cultural value. Many people learned about Zhujiayu through the hit drama "Going to the East". Since the Ming Dynasty, Zhujiayu has gone through more than 600 years of ups and downs, and still completely preserved the original architectural pattern. With an area of 7,000 mu, there are nearly 200 ancient buildings, 99 stone bridges, 66 Jing Quan and more than 100 natural landscapes … With its own cultural value and film and television popularity, Zhujiayu Scenic Area has built a new era spirit education base and a new era spirit exhibition hall. Five scenic spots in Zhujiayu Old Street were restored, eight traditional workshops were restored, and 21 damaged houses in Zhujiayu Old Street were restored. In the next step, Zhujiayu will become an ancient village in Qilu’s original ecological mountain area with important influence in China, which integrates four functions: nostalgic experience, film and television shooting, painting and calligraphy sketching, and cultural research. Today, Zhujiayu Village is known as "the first ancient village in Qilu, the first specimen in Jiangbei" and a 4A-level scenic spot.

Zhujiayu Street View

Zhu Kaishan old house

In 2010, a movie "If You Are the One 2" caught fire in Yalong Bay in Sanya. Until today, tourists’ evaluation of Yalong Bay has been high. Among them, Bohou Village in Sanya, located in the southwest of Yalong Bay National Tourist Area, is particularly worth mentioning. Before Bohou village, the land had been immersed in seawater all the year round, and it had been salinized. In 2017, Sanya municipal government repositioned the village and began to build beautiful countryside. At present, Bohou Village has developed 25 travel rentals and inns, which can provide nearly 500 rooms, 2 farmhouses and 1 supermarket. Since beautiful countryside was built in 2017, the annual per capita income of villagers has reached 19,000 yuan, of which the annual per capita income of villagers has reached 30,000 yuan after the renovation of Xinpo District in beautiful countryside.

Avoid the explosion effect "short-lived glory"

The radiation effect of film and television travel should not be underestimated, but many scenic spots are prone to "booing" and "IP". The industry believes that cultural IP hot topics alone are not enough, and the supporting facilities and services of tourist destinations need to be continuously improved in order to create high-quality IP attractions.

Taking Xi ‘an as an example, after the upsurge of Xi ‘an tourism in The Longest Day In Chang’an, Xi ‘an Culture and Tourism Bureau took the IP of film and television works as an opportunity to hold city tourism promotion activities and launch related cultural and tourism products. In recent years, because some scenes in the Japanese animated film Spirited Away written and directed by Miyazaki Hayao are similar to Hongyadong, a popular scenic spot in Chongqing, many people once thought that Hongyadong was one of the "locations" of the animated film, making Hongyadong, which is a popular tourist destination, more sought after.

It’s also very important to make new ideas in publicity and promotion. In the film My People My Homeland unit story "A UFO falls from the sky", the location of "Five-hundred-meter Aperture Spherical Radio Telescope (FAST)", "Bridge of the sky", astronomical town, alien home inn, etc., let the audience remember the beautiful scenery of traditional villages in Gelai and many other places. With the flow of film and television works, the local media center has launched a series of reports on "My hometown and my hometown, the story of Guizhou", aiming to project the film into reality and attract more tourists.

For cultural travel destinations, the favor of film and television is only a lucky "lottery ticket" after all. Whether you can cash huge bonuses from it, besides luck, it is more important to have more sincere operation and layout.

Source: Public Network Poster News, People’s Network, Xinhuanet, Xiangyang Evening News, etc.

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Since Xiaomi announced the construction of the car, this unreleased "first electric car for young people" has been successfully circled.

However, many rice noodles were somewhat disappointed with Lei Jun’s annual speech last week. It was less than half a year before "the production car will be launched in 2024". Lei Jun only mentioned "Xiaomi car" twice at the press conference, and the progress and details of building a car were not announced.

It seems that Lei Jun is not in a hurry. What about the last venture that he promised to put his life honor and family property on?

Fortunately, the latest news has given everyone a reassurance. Recently, a blogger claimed to have photographed four test cars of Xiaomi cars on the Urumqi-Changji Expressway in Xinjiang Uygur Autonomous Region and said that "the posture is really good". At the same time, he also added some details of Xiaomi car: equipped with yellow calipers and sharp interior center console edge.

As for how to see that it is Xiaomi Automobile, the blogger said, "Taillights, headlights, wheels and camouflage are all consistent with what Beijing broke at that time."

Coincidentally, at the same time, Lei Jun, chairman of Xiaomi Group, also posted a message in Weibo: "Test Xiaomi MIX Fold 3 Leica Optics, Four-shot and Five-focal Section" and took a group photo. At this time, his IP attribution showed that he was located in Xinjiang. And after the banner held in the group photo is enlarged, it is "fighting for Xiaomi car".

On the other hand, Lu Weibing, the partner and president of Xiaomi Group, also sent a Weibo: "Two shadows are formed", with a picture of two shadows.

Combining multiple sources seems to imply that Lei Jun and other senior executives came to the scene to "supervise" Xiaomi’s test results.

What’s more exaggerated is that the energy consumption performance of Xiaomi Automobile has been concealed. The former Geely Automobile Research Institute Hu Zhengnan published a document in Weibo to disclose the power consumption of Xiaomi Automobile, which can actually achieve good results of "8.8 kWh per 100 kilometers". …

This is quite amazing. The new car may break through everyone’s imagination again like the Xiaomi mobile phone of that year.

Judging from the content released by Hu Zhengnan, due to being spoofed by the engineer, a tram with a remaining battery life of 152 kilometers was thrown at 8 pm, and he was asked to take three strong men back to the destination 85 kilometers away, with an ambient temperature of 37 degrees.

However, he successfully drove the tram to his destination, and the remaining mileage showed that there were still 90 kilometers, and the energy consumption per 100 kilometers was only 8.8 kWh.

Hu Zhengnan revealed in the comments that the whole road is a mixed road condition of high-speed national highways and rural roads. In this process, Xiaomi Automobile has experienced several downhill energy recovery, but in the end, the energy consumption of the vehicle can still be regarded as an upper-class level.

Regarding Hu Zhengnan’s identity, he was the president of Geely Research Institute. In September 2021, he announced on social media that he had joined Leijun’s Shunwei Capital, focusing on the ecological field of smart car technology. Previously, this personnel change was regarded by the outside world as Xiaomi’s car. Welcome to the first car circle.

Combined with its geographical location-Xinjiang, Hu Zhengnan’s news about Xiaomi Automobile is very credible.

The exposure of this data has also triggered a heated discussion among netizens. A medium and large-sized car, such as Tucki P7 and Tesla Model S, has an excellent energy consumption of less than 15kWh per 100km with a single motor version, so the performance of this millet car at 8.8kWh can definitely be regarded as excellent.

In this regard, there is also a digital blogger @ Alex on Earth who analyzed the data, indicating that the four people can still maintain the score of 8.8 kWh per 100 kilometers in a 50-kilometer journey under a 37-degree environment, plus the graph shows that most of the time they are in an acceleration/rapid acceleration state, and some kinetic energy is recovered in the last 10 kilometers, which means that the power consumption performance of Xiaomi Automobile is "a little scary".

In addition to the energy consumption, we have a clearer understanding of the design of Xiaomi car.

Although the new car is still in a state of high camouflage, it is certain that it will be a coupe with a sliding back design, and the front of the new car is long, which is obviously different from our impression of pure electric vehicles. It is expected that the new car will adopt a closed front face design to further optimize the aerodynamic performance of the vehicle.

Not only that, the new car will adopt a borderless door and a hidden door handle design, which looks a bit like Porsche Taycan, so some netizens teased: Whether you can drive a Porsche in this life depends on Xiaomi.

In addition, judging from the outline of the vehicle, the new car may be equipped with a spoiler.

In the body posture, the new car also looks very low. The inclination of the A-pillar is too large, the B-pillar is slender, and the waistline is high. It really looks like a coupe. In detail, the charging port is arranged on the left rear fender, and it will support sucking the charging gun.

From the general outline, it can also be found that the top of Xiaomi car is equipped with lidar equipment.

Earlier, there were car bloggers who came across the road test camouflage car of Xiaomi MS11. The blogger said that the body size of the new car would be at the B+ level.

However, it was revealed that the dimensions, length, width and height of the new car were 4860/1980/1666 mm respectively, which was similar to that of Tucki P7 currently on sale.

In the interior part, the new car may adopt a more conventional design, and there is a large central control screen in the middle of the center console.

Because the screen on the test car has a wide border, it is speculated that the production version may be equipped with a simpler and more sci-fi screen. In addition, the test car is equipped with a relatively small LCD instrument, and the steering wheel seems to adopt a flat-bottomed design, which highlights a certain sporty atmosphere.

In the core configuration, it is revealed that the battery of Xiaomi Automobile is 101kWh, with a rated voltage of 726.7V and a weight of 642kg. These parameters also show that the power battery carried by Xiaomi Automobile is expected to support 800V high-voltage fast charging, which is the same as the previous news.

800V should be the most advanced pure electric fast charging scheme in the field of new energy at present. As a reference, Tucki G6 equipped with 800V fast charging technology can charge for up to 10 minutes and have a battery life of 300km.

At the same time, Xiaomi’s first car will be equipped with Qualcomm Snapdragon 8295 chip, which adopts 5nm process, and the GPU 3D rendering performance is three times higher than that of 8155. At present, there is no production car equipped with this chip in the market, even if Xiaomi car was released in 2024, it is still at the hardware level of the first echelon.

In addition, it will be a high probability that Xiaomi car will be equipped with MIUI car version. After all, MIUI system has always been the core of Xiaomi mobile phone, and it is expected to be equipped with intelligent voice of Xiaoai classmates and get through with Xiaomi smart home system. In addition, Xiaomi car will also support functions such as non-inductive unlocking of mobile phones.

It is worth mentioning that Xiaomi recently announced the test results of autonomous driving. According to the official statement, the test vehicle can realize unprotected automatic U-turn, bypass the accident vehicle and automatic parking in place.

You can even find the charging port automatically through the mechanical arm to complete automatic charging and homing.

As early as June 2021, Xiaomi invested in laser radar provider Hesai Technology, and Hesai Technology released a pure solid-state close-range blind-compensating laser radar named FT120 in November last year, which is expected to be mass-produced and delivered in the second half of this year.

Therefore, Xiaomi Automobile will be dominated by a hybrid solid-state radar located above the windshield, supplemented by several all-solid-state radars. This configuration is absolutely luxurious today.

Less than a year before Xiaomi’s first car went on the market, the core question of Lei Jun’s "soul torture" may be changed from "to do or not to do" to: expensive or not, which is a problem.

When Xiaomi just called to build a car, Lei Jun made a vote on "How much do you want Xiaomi’s first car to cost?" The result showed that the user group with less than 100,000 yuan was the largest.

However, judging from the current situation, the price of Xiaomi car seems to be not so low. According to many sources, the new car will be divided into two versions, one with a price range of 260,000-300,000 yuan and the other with a price of more than 350,000 yuan.

Then Xiaomi’s mass-produced electric vehicles are expected to become competitors of high-end electric vehicle brands such as Weilai, Tucki and Geely Extreme Chlorine.

However, Lei Jun seems quite confident about this new car. According to media reports, in the past two years, Lei Jun has recruited troops for Xiaomi Automobile. According to insiders of Xiaomi, the existing number of people in Xiaomi Automobile Department has reached 2,500, of which the algorithm team for automatic driving has exceeded 500.

According to the financial report, in 2022, the investment in innovative business such as Xiaomi smart electric vehicle was 3.1 billion yuan, and the size of the automobile business team was about 2,300 people. Half a year has passed, and the team members of Xiaomi Automobile are also growing steadily, and the new car will be unveiled at the end of the year at the earliest.

According to reports, Lei Jun has set a big goal in Xiaomi Automobile, and will achieve sales of 100,000 units in the first year of listing in 2024. In contrast, in the first year of mass production of Weilai Automobile in 2018, the set annual delivery target was only 10,000 vehicles. Until 2022, Weilai delivered a total of 122,500 vehicles, and in the same year, Xpeng Motors delivered 120,700 vehicles. Therefore, the pressure on Xiaomi car is really not small.

Then the question is coming. Do you think Xiaomi’s first battle next year will be successful this time?