Draw a pie？ Xiaomi executives announced that the plan for mass production and listing of Xiaomi automobile will remain unchanged in 2024.

It has been two years since Xiaomi announced the construction of the car. During this period, there have been news reports, true or false, but they have not been officially confirmed. I thought that Lei Jun could reveal some news in his personal annual speech, but there was little talk about Xiaomi Automobile in the whole process. Can it be done in mass production in 2024? Lu Weibing gave the answer.

On August 29th, Xiaomi announced the results announcement for the second quarter and the first half of 2023, and held a conference call.

According to the financial report, Xiaomi invested 1.4 billion yuan in innovative business expenses such as smart electric vehicles in the second quarter. Lu Weibing also said that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, doing full-stack self-research and building its own automobile factory, so the investment in cash flow is higher than the disclosed figures.

Lu Weibing also responded to the previous road test of Xiaomi Automobile in Xinjiang. He said that the IP of Weibo, which was sent by General Manager Lei two days ago, was displayed in Xinjiang at the same time, and everyone was wondering whether he had gone to Xinjiang to participate in the summer test, which was true. The summer test of Xiaomi car should be said to be very smooth.

Lu Weibing also introduced that when Xiaomi Automobile chose to enter the automobile industry from the very beginning, they made all the layouts from the perspective of "a century-long industrial change" and with the strategic goal of "Xiaomi will enter the top five global electric vehicle brands in the future". Based on this layout, they adopted the whole process of self-research, and almost all aspects of their first car were self-developed by Xiaomi.

According to the financial data that can be disclosed at present, Xiaomi Group has invested more than 5.5 billion yuan in the automobile business, from supply to manufacturing, to products and sales, etc. It can be seen that Xiaomi has invested everything that can be used for his first car.

According to the information that broke the news before, Xiaomi has built a factory in Yizhuang, Beijing, and has produced the first batch of cars, but the degree of confidentiality is quite high. Even most employees in the factory have never seen what the cars look like. Xiaomi Automobile also recently started the recruitment of workers, and opened a number of positions such as painting operators and battery workshop operators. At present, the gap is over 100, and the recruitment process is very fast. The factory recruited this time is in the factory in Yizhuang, Beijing.

Although the appearance of Xiaomi car has been exposed, the battery, the core component of electric car, is still rarely circulated on the Internet. The only news we can retrieve at present is that Xiaomi Automobile will use batteries from Contemporary Amperex Technology Co., Limited and Zhongchuang Singapore Airlines, while the previously rumored battery Xiaomi from BYD has not been used.

At present, the real problem that plagues Xiaomi Automobile is the qualification of building a car. However, a few days ago, foreign media broke the news that Xiaomi had obtained the qualification of building a new energy car. Similarly, this news has not been officially confirmed.

Write at the end:At present, the track of new energy vehicles is very winding, especially in China. You really can’t kill it on this road without some real skills. Xiaomi Automobile is expected to be priced at around 300,000 yuan, and the target is Tesla model 3. It is rumored that the price of the new Tesla model 3 can reach around 200,000 yuan, so Xiaomi Automobile has no price advantage. Besides Tesla, Xiaomi should also pay attention to Tucki. On Monday, Xpeng Motors acquired the related assets and R&D capabilities of the Didi Smart Electric Vehicle Project for a maximum of HK$ 5.835 billion (about RMB 5.423 billion), so that Tucki will launch a brand-new brand, the first model code-named "MONA", which is expected to be listed in 2024, with a price of about 150,000. Of course, as a late-comer manufacturer, Xiaomi still has disadvantages, and it can also learn from the advantages of more products to avoid some pits. As a late-entry manufacturer, Xiaomi is definitely going to grab the market with other stable automobile companies. Xiaomi’s advantages in the automobile market have to be established bit by bit. Whether the young people’s first car can be achieved depends on the market feedback after Xiaomi’s listing.