Original Original 2022 Seven Live online celebrity Inventory： Some became popular overnight, and some received mixed praise.
This year’s anchor keywords are no longer Li Jiaqi and Viya, which people have never heard of before, but more new people have emerged, who have broken through in the fierce live broadcast of the Red Sea by virtue of their own characteristics and advantages.
The waves behind the Yangtze River push forward the waves, whether it is stars and old artists who have not appeared for a long time, or big brands and unknown small businesses, they are broadcast live one after another.
Who is popular with this year’s live broadcast? In this article, I will take stock of the representatives of this year’s booming live broadcast.
The most cultured live broadcast room: Dong Yuhui
Dong Yuhui is the dark horse in the live broadcast industry this year. With rich knowledge accumulation and outstanding expressive force, he has been "out of the circle".
The young man from rural Shaanxi laughed at himself as a "Terracotta Warriors", but sold the live broadcast room.
His characteristic is that when introducing the characteristics of products, Dong Yuhui will also explain how to express these characteristics in English, with a cordial, enthusiastic and infectious attitude.
Unlike ordinary anchors, whose introduction is limited to product functions, Dong Yuhui changes his identity from time to time, switching freely between roles such as history teacher, philosophy teacher, Chinese teacher and biology teacher. When introducing products, he will add some high-level jokes and celebrity poems from time to time, which profoundly reflects the basic literacy of teachers.
As a host, teachers have their own advantages, such as eloquence and emotional intelligence. He came not only to buy things, but also to learn English and listen to cross talk.
Some netizens commented that "this is the live broadcast room with the most cultural output and input in the whole network", and many parents watched the live broadcast with their children in the name of "learning English".
Dong Yuhui’s popularity made "Oriental Selection" enter the first-line anchor camp, and the live broadcast transformation of New Oriental was also a great success.
"I am a farmer’s child, or a young man who works hard in a big city like you and me." Dong Yuhui evaluates himself.
The most sports live room: Liu Genghong
For a period of time this year, the whole network was full of popular songs, and the protagonist behind it was Liu Genghong, a fitness blogger.
Because it was too hot, several accidents happened:
For example, when he appeared in aerobics, he wore a vest, and because his body was too muscular, he was banned by the system because he was breastfeeding. Jump.
Also, when doing the action, accidentally showing armpit hair was prompted by the system as "not good-looking" and forced to stop broadcasting …
The addition of the 66-year-old mother-in-law directly made the scene hot. Statistics show that in the past 30 days, Liu Genghong has broadcast 28 programs, with a cumulative audience of over 74 million. A number of new groups, "Girl Liu Genghong", were born on the Internet, staying in the studio on time and dancing with Liu Genghong.
Due to the epidemic situation in different degrees all over the country, home fitness has become the urgent need of many people, and it has also contributed to the popularity of Liu Genghong.
But with the passage of time, it is also the biggest regret of many girls in Liu Genghong that they can’t persist in this sports craze.
The most gossip live room: Zhang Lan
With his own entrepreneurial experience and his son’s gossip, he sold a bowl of hot and sour powder. In just a few days, the sales of Maliuji hot and sour powder directly exceeded 60 million.
Zhang Lan knows a lot about the internet. She will talk about things that netizens care about. She followed the online public opinion and teased jokes, and also put in mattresses, marinated eggs, green tea and other products that responded to popular search events.
These products also sell well. Rise.
The live broadcast room is full of connotation and profound meaning. The people who ate melons enjoyed themselves, and Zhang Lan worked hard to make money. This is a win-win game.
This also allows everyone to see Zhang Lan’s indomitable inspirational spirit. As early as 2009, Zhang Lan was selected as the third richest restaurant in Hurun. At its peak, South Beauty had an annual turnover of nearly 3 billion yuan.
However, after successive losses in the capital market, Zhang Lan was once kicked out by the company he founded, but Zhang Lan did not admit defeat. A few years later, he and his son Wang Xiaofei founded the catering company Ma Liuji. No one would have thought that it would be hot again by live broadcast now.
I have to say, Sister Lan is still your Sister Lan.
The most controversial live broadcast room: Crazy Yang Xiaoge
Qianzu spent 100 million yuan to buy more than 50 thousand square meters of real estate of a high-tech enterprise in Hefei, which caused a lot of controversy.
Then, Wang Hai, a well-known counterfeiter, posted a video on Tik Tok, saying that the power parameters of Kim Jong’s wall-breaking machine and meat grinder sold in the live broadcast room of crazy lamb were false.
How fierce is the live broadcast of Crazy Brother Yang?
The short video made Yang Ge a online celebrity, and the live broadcast directly made Yang Ge a billionaire.
"Welcome brothers!
"The popularity of Shawn’s short video was copied to the live broadcast room, and fans watched it one after another. The live broadcast of Shawn was even more popular. Soon, all kinds of big names found Xiao Yang to bring goods.
Xiao Yang also invented a new mode: IP live slicing authorization. Authorized slicing means that, with Shawn’s permission, other accounts edit and bring some tidbits broadcast live in Shawn, and link them to related goods for sale. However, there are a large number of fake accounts of Brother Yang in the market. These accounts are often fake and the source of products is unknown, which will also have a certain impact on Yang Xiaoge’s brand image and damage Yang Xiaoge’s reputation.
When people are popular, the influence of traffic is difficult to control. Xiao Yang, 25, still needs to be down to earth.
The most magical live broadcast room: T97 Big Mouth Girl
"Coffee, do you want to do, do it. Folli, do you want to do it? Do it.
"
Once upon a time, many people were brainwashed by this magical slogan. The freestyle of the anchor big mouth girl can be called wheat style, which makes the whole network addicted. T97 Coffee has gained more than 1 million fans in two months, and the highest number of viewers in a single game has reached 10.82 million.
The reason why big mouth sister can stand out from the live crowd is because her big mouth is very important.
Because of her big mouth, the big mouth girl used to use a filter to make her mouth smaller. Once she forgot to turn on the filter to reveal her big mouth, only to find that the number of viewers suddenly increased from seven to more than 50.
Therefore, the big mouth girl no longer hides it, but highlights this feature, which is even more unforgettable.
Big mouth Niang also has a big killing trick, that is her live broadcast style, rap live broadcast, some people hate it, some people like it.
She wrote the lyrics with her team. Lyrics are extracted from product features, production methods and advertising copy, and she has learned the single and double rhymes of rap.
The popularity of Big Mouth Niang even set off a rap craze in Tik Tok. Cai Linji, Wallace, Wan Fangyuan score, etc. all began to rap in the live broadcast room.
According to Li Xiao, the founder of T97, the live broadcast room only needs 800 yuan to achieve a high exposure of 50.18 million.
But the traffic is heavy, and it still can’t bring the goods. It was found that the big mouth girl was on fire for a month, and the average sales of T97 coffee per live broadcast was between 75,000 and 100,000, and the highest single broadcast was only over 200,000.
This also exposes an embarrassing fact: the personal characteristics of big mouth sister are too distinct, and netizens will be taken away by big mouth and ignore the products she sells.
The most fake backstage live broadcast room: alimu
This year’s live broadcast industry has made many grassroots popular, and a typical example is Alimu.
Because Xinjiang host Alimu has a dark complexion, it doesn’t match the exquisite Xinjiang background at all. Every time he sells honey live outdoors, he will be questioned by netizens that "your background is too fake."
In order to prove that his background is true, Liu Yuanjie threw a bucket into the stream behind him during the live broadcast, but ran into the water to pick it up. Not only that, Liu Yuanjie also threw stones and slippers into the water to prove his authenticity.
Unexpectedly, these have become the material for the second creation of netizens. The stream and grass behind Liu Yuanjie can be turned into any scene. Send great gods from all walks of life to carry out "second creation" to realize the dream linkage of various scenes, such as fiery volcanoes, chaotic entry into the Ligue 1, lonely moon and street freestyle.
"Your background is too fake" rushed to Weibo hot search, and Liu Yuanjie’s "Jiangyu Alimu" was a hit, with over 400,000 fans overnight.
Although it looks a bit vicissitudes, but the actual age is only 25 years old. Alimu, born in 1997, has another identity: President of Xinjiang Yuli County Beekeeping Association, who is the anchor in Yuli County, Bayinguoleng Mongolian Autonomous Prefecture, Xinjiang, and mainly sells local honey.
After becoming popular, countless netizens came to Liu Yuanjie’s live broadcast room, and honey was quickly snapped up. Liu Yuanjie fully enjoyed the bonus of "Everyone Becomes Famous for 5 Minutes" and sold it happily.
The most marginal live room: coconut tree live broadcast
The most troublesome coconut tree group entered the live track this year, and it still passed by as always.
As soon as the coconut tree group announced that it had settled in the live broadcast to bring goods, tens of thousands of people suddenly poured in. The four beautiful women in the live broadcast room swayed back and forth with the rhythm, which triggered the emotional excitement of netizens. Many netizens expressed their feelings, "You know this traffic."
Netizens also invented a word for the coconut tree live broadcast room, "the earth wants the wind", which means that the models are all wrapped up and their clothes are not exposed, but they still give people a sharp-edged feeling.
It is not surprising that coconut trees enter the live broadcast. Now live broadcast with goods has become the only way for the development of major brands. Using the "earthy flavor" marketing method with spicy eyes is also the consistent operation method of coconut trees.
Behind the success of the live broadcast, it also exposed the problems of the Coconut Tree Group itself: the products are too single and the marketing methods are too backward. It’s not that the live broadcast is wrong, but that it’s time for coconut trees to change their marketing methods.
As the Beijing News commented:
Coconut juice is really delicious. Keep the quality and don’t let vulgar marketing smash the signboard.
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