Avita competes at SEV track in crossover fusion

On December 20, one year and one month after the launch of the Avita brand, the first batch of production cars of the Avita 11 and 011 were officially rolled off the production line at the Chongqing factory, and the delivery process will officially start at the end of this month.

At the same time, the "SEV" concept that the Avita brand has always emphasized, that is, the smart electric vehicle concept, is expected to further become a new subdivision track with stronger independence in 2023.

Avita CEO Tan Benhong believes that SEV should have three characteristics: new architecture, strong computing and high-voltage charging. For enterprises, the premise of realizing these three characteristics is the research and development and matching of software and hardware that consumes huge resources. At the same time, precise cost control and control of product development efficiency are required to achieve the core goal of fast and good. In addition, the construction of the marketing system is also crucial.

Adhering to the SEV concept, Avita 11 is equipped with an AVATRUST super-sensing system, which can precisely build a 4-layer independent sensing protection system, sense the surrounding environment in an all-round way, and escort the safe driving of the vehicle. At the same time, with the support of the AVATRUTH supercomputing system jointly developed by Avita and Huawei up to 400TOPS, Avita 11 can respond quickly even in the face of sudden scenarios such as "ghost probes".

In addition, under the support of Huawei DriveONE dual-motor four-wheel drive system, Avita 11 can accelerate at a fastest speed of 3.98 seconds, and is equipped with Ningde Times CTP ternary lithium battery pack, providing two battery life versions of 680km and 555km for users to choose from. With the assistance of 240kW high-power charging technology, Avita 11 can increase the effective battery life of 200km after charging for 10 minutes.

In terms of the construction of the marketing system, Avita has established a flexible offline marketing model of direct sales + partners, and has now exceeded the target of 200 stores. It has also successfully settled in the Huawei flagship store in Beijing Yintai Center and the flagship store in Shenzhen Bantian G District, narrowing the distance with consumers.

With the official launch of Avita 11 and 011, the first batch of Avita centers have also been fully opened in Chongqing, Chengdu, Guangzhou, Hangzhou, Ningbo, Wuhan, Shenzhen, Huzhou and other cities, marking the important stage of Avita’s delivery sprint.

At the same time, Avita’s high-voltage fast charging and replenishment network is rapidly improving, and the first customized high-voltage fast charging station jointly built has been put into use in Shanghai. According to the scheduled plan, Avita will build more than 100 customized high-voltage fast charging stations in 19 cities across the country by the end of 2023, creating an extremely fast replenishment experience for users "charging for 10 minutes and replenishing energy for 200 kilometers".

Nowadays, the electric vehicle industry has formed a relatively stable development trend, and most of the existing brands that have entered the stable development stage have more significant personalized advantages, which also poses more difficult and more diverse challenges for newly entered brands such as Avita – how to ensure the comprehensive competitiveness and quality of products while expanding at a high speed? How can we quickly establish the reputation and recognition of the brand? Avita believes that horizontal integration and cross-border cooperation are wise choices.

From the very beginning of the brand’s establishment, Avita has brought together current players in the automotive manufacturing, ICT and energy fields, pioneered the CHN cooperation model, and jointly created a new generation of intelligent electric vehicle technology platform CHN. In the process of vehicle design and manufacturing assembly, Avita has received the support of Changan Group, opening a unique development path. In terms of intelligent technology and energy assembly, Avita has coordinated with Huawei and Ningde Times to achieve horizontal integration of resources in different fields.

Perhaps, horizontal integration and cross-border cooperation will be a trend in the automotive industry in the future stage. Avita will play a pioneering and innovative role for a long time by leveraging its first-mover advantage and leveraging the strength of three enterprises in Changan, Huawei and Ningde era. Continue to explore and move forward. "The automotive industry is destined to be a marathon without end. On this track, Avita will remain curious, explore the unknown and embrace change," said Tan Benhong, chairperson and CEO of Avita Technology.

While products such as the Avita 11 are currently positioned within the "premium electric vehicle" category, as the SEV segment continues to grow, more smart electric vehicles will target new tracks.

In this way, Avita will still face major challenges in the future. After the SEV track is formed, more and more smart electric vehicle companies will gradually launch a large number of models with similar categories and similar performance by virtue of their respective advantages in the capital markets or production and manufacturing fields, and establish an unprecedented market ecology in the new benign competition landscape. This is good news for consumers with more and more options, and also puts forward higher requirements for Avita and other brands.

It’s not a good idea.Conclusion:

The new energy of the automotive industry has become the future development trend. With the comprehensive intelligence and networking of travel modes, the new generation of passenger cars will also have the characteristics of platform, high computing power, and high-voltage charging. This will enable a rapid transition to SEV, or intelligent electric vehicles, providing consumers with a highly scalable, vehicle-wide upgrade, high intelligence, and strong battery life travel experience.