Technology Empowers China’s Film Industry to Develop ＂Immersive＂ VR Movie Experience to Attract Attention
Zhongxin. com Sanya, December 18th
(Zhang Yue and) wearing a VR device, holding the handle with both hands, pressing the button can make a grabbing action in virtual reality, or interact with the protagonist; Turn your head, and the picture you can see will change accordingly, giving people an immersive feeling. Film technologies such as VR movies and CG special effects are increasingly entering the field of mass culture.
In recent years, China has gradually become the largest movie consumption market in the world. At the same time, movies are moving from the film era to the digital era. The evolution of VR movies, artificial intelligence and other technologies has also brought opportunities for China’s film industry to "overtake in corners". At the 5th Hainan Island International Film Festival being held in Sanya, many people in the film industry discussed the related topics of technological innovation empowering the development of China’s film industry.
On December 18th, the 5th Hainan Island International Film Festival "Film Digital Rights Management Forum and Film Science and Technology Innovation Forum" was held in Sanya. zhang yuehe
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Ji Feilong, a Hollywood China actor and producer, said that in recent years, The Wandering Earth and Moon Man have emerged in domestic films, which have reached a higher level in science and technology and special effects. However, on the whole, the application of scientific and technological innovation in most domestic films is still at a relatively weak level, and it takes time to accumulate.
Wang Shu, deputy director of the Special Committee of Science and Film Integration of China Popular Science Writers Association, said that the integration of technology and film is deepening, which is not only reflected in the intervention of scientific consultants in sci-fi movies, but also in the improvement of the ability of film shooting hardware and equipment by the transformation of scientific and technological achievements. In this process, we must first overcome the concept of "buyism" in order to truly establish an independent technology chain of China film industry.
"Digital technology has brought subversive changes to today’s society and has also had a huge impact on film creation." Quan Rongzhe, vice-president of China Film Academy and professor of Beijing Film Academy, said that, for example, through the dynamic demonstration of scenes, characters, environment and shots in the film in advance, the style and trend of the film can be predicted before filming, so as to anticipate the problems that may be encountered in the filming process, which also shows that the "gold content" of design in film production will be higher and higher.
Director Zhao Linshan said that from the practical level, it is a good shooting experience for the director to be able to try and make mistakes in advance through technology, but film technology is only a tool. As an art, while using the latest scientific and technological achievements to pursue better presentation results, we should not forget the traditional film shooting style and other links.
During the 5th Hainan Island International Film Festival, people experienced VR movies on the spot. Photo courtesy of Hainan Island International Film Festival Organizing Committee
Film technology not only attracts the attention of people in the industry, but also in the VR movie experience area set up by the film festival, many people try to feel "immersive" viewing. "I feel a little dizzy, but the experience is cool and it is a new thing that young people will like." Xu Daosheng, a citizen who experienced VR movies for the first time, said that the effect of VR movies is closer to the real world than watching movies in cinemas, and it is not restricted by the venue. After learning about it, I found that the equipment price is not as expensive as I thought. Interested people can buy it and experience it at any time. (End)