Blue Whale News learned from reliable sources that Xiaomi SU7 will launch more color matching in the second half of the year, but the specific color has not yet been determined.

On April 18th, according to Blue Whale News, it was learned from reliable sources that Xiaomi SU7 will launch more color schemes in the second half of the year, but the specific colors have not been determined. It is reported that Xiaomi SU7 currently has 9 colors, of which 3 colors are free, and the other 6 colors need to spend 7000 yuan more. It is also worth mentioning that Blue Whale News has previously reported exclusively that Xiaomi will launch SUV models at the end of the year. In this regard, in the first live broadcast on April 18, Lei Jun said that it was "inconvenient to disclose" whether Xiaomi Automobile would launch SUV models and the extremely cost-effective models of around 100,000, but he made it clear that off-road models were not within the consideration of Xiaomi Automobile.

　　[car home Information] The 2024 Beijing Auto Show has already begun. There are more than 200 new cars released/listed at this auto show, including many heavy models. In order to make it easier for you to understand the new car information, we made a series of topics for the auto show new car summary, and counted the heavy new cars for you according to the dimensions of the exhibition hall. This article focuses on the E1 Hall where luxury cars gather. Rolls-Royce, Bentley, Lamborghini and high-end refitter Maisarui have all released new products. In addition, Changan Mazda, Guangzhou Automobile Chuanqi, Guangzhou Automobile Ai ‘an, Chery, and Extreme Krypton also have heavy cars. For example, Changan Mazda EZ-6, Krypton MIX, Brand New (|), and New Tiggo 8.

◆ Booth map of Hall E1 of Beijing Auto Show

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◆Changan Mazda: EZ-6 and ARATA create concept cars.

● Starting: Changan Mazda EZ-6

　　Changan Mazda EZ-6 is positioned as a medium-sized car, which is a brand-new energy vehicle jointly developed by Mazda and Changan. It is reported that the car will be officially launched in the second half of the year.

　　In terms of appearance, Mazda EZ-6 continues the design style of Mazda family. The biggest highlight of the front face is that the classic Mazda wing adopts luminous design and uses headlights that run through the water grid, which continues the concept of soul movement as a whole.

　　On the side of the car body, the car has a hidden door handle and offers two 19-inch aluminum alloy wheels, which also adopt a low wind resistance design. The new car body lines are full of strength and dynamic waistline. Just like other Mazda models, the dynamic beauty can be displayed by relying on the body lines.

　　According to the official, the new car will offer 8 car paints to choose from, including two brand-new colors of the brand-streamer gold and moon grey. In terms of body size, the length, width and height of the car are 4921/1890/1485mm respectively. The taillights of vehicles are through-designed, and four round barrel lamp groups are added on both sides of the taillights, which is also a tribute to the classic design of the brand. It is worth mentioning that this car will also be equipped with an intelligent electric rear spoiler, which supports manual or automatic opening and closing.

　　In terms of interior, the dashboard of the car adopts a suspended design shape as a whole, and the overall style is also close to electrification. In terms of materials, the car will be made of Alcantara and will be decorated with matt chrome trim to enhance the sense of exquisiteness. The high-profile models will use the "Red Deer Brown" interior color, while the basic models will use the "Heron Feather White" color.

　　In terms of intelligence, the car will be equipped with a 14.6-inch LCD screen, and the car system adopts 8155 chips to integrate the control of air conditioning, seats, entertainment and other functions. The car will also be equipped with a 14-speaker Sony audio system, 64-color ambient lights, front zero-gravity seats, and the cockpit also supports 13 scene mode switching. It is worth mentioning that the car also has a panoramic canopy and will provide automatic or manual sunshade. In terms of power, the new car will be compatible with pure electricity and extended range power.

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● Starting: Mazda ARATA creates a concept car.

　　Changan Mazda not only released mazda 6’s successor EZ-6, but also released the "ARATA Chuang" concept car, which is a brand-new SUV model and will also provide pure electric and extended-range power.It will be listed in the China market in 2025..

　　In this concept car, we can see Mazda’s iconic design elements, and the flying wing trim adopts luminous design. It is expected that the car will also use split headlights in mass production. You can also see the typical proportion of Mazda from the side, showing a sporty style. Of course, this concept car only shows the design concept of the next new car, and the specific production version is not expected to be seen until the end of the year or even next year.

　　The car will be built based on Changan EPA platform, which is compatible with pure electric and extended range power. In addition to this SUV, Mazda has planned the third and fourth models to cooperate with Changan.

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◆Extreme Krypton: Extreme Krypton MIX, Extreme Krypton 009 Brilliant Edition

● Starting: Extreme Krypton MIX

　　Extreme krypton MIX is the fifth model of extreme krypton. The new car will continue the latest design language, be equipped with STARGATE integrated smart light curtain and adopt a brand-new door opening method. In terms of power, the krypton MIX will be equipped with a motor model TZ235XYC01 with a maximum power of 310kW.

　　In terms of appearance, the car adopts the Hidden Energy minimalist design language used by Krypton 007, with rounded front lines and slender headlights, which is full of science and technology. At the same time, the large black air intake under it also enriches the visual layering of this car.

　　On the side of the car body, the polar krypton MIX adopts a "big bread" car body structure. The length, width and height of the car body are 4688/1995/1755mm respectively, but the wheelbase reaches 3008mm, which means that it will have considerable interior space. I believe everyone is curious about the way the car door is opened. The driver side of the car uses the traditional front door+side sliding back door, while the passenger side is expected to use the split side sliding door. The practicality is worth looking forward to.

　　The tail design of krypton MIX is very simple, and the penetrating light strip is located at the lower part of the rear windshield, and the two are integrated. At the same time, the black rear surround shape and color matching echo the front of the car. Combined with the previous information, it is expected that the new car will provide 19-inch multi-spoke wheels, and the high-profile models will be upgraded to 20 inches. In addition, it is expected that the high-end models of the extreme MIX will also be equipped with lidar.

　　In the interior part, handrails are also designed on the left and right sides of the seats in the front row of the vehicle. Therefore, the left and right passages in the front row are clear and can be traversed. The new car still adopts the design of bosom block. The rear row of the vehicle is designed with three seats, but the left and right two seats are also designed with leg rests, providing a very comfortable seating space. Because the right side of the vehicle adopts the design of sliding door, it will be quite convenient to get on and off in the back row of the vehicle, and the back of the passenger seat can also move forward.

　　In terms of power, according to the previous application information, the extreme krypton MIX will be equipped with a motor model TZ235XYC01 with a maximum power of 310kW. At present, two versions have been declared, with the curb weight of 2739kg and 2639kg respectively, both of which are equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, so it is estimated that the battery capacity is different.

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● Starting: Extreme Krypton 009 Brilliant Edition

　　The medium and large MPV—— under the brand Krypton-Krypton 009 Brilliant Edition officially met with the public. The car has been on the market before.A total of 1 model was launched.The price is 789,000 yuan.The new car only offers a unique exclusive appearance and interior color.It is reported that the new car will be built based on the 800V platform architecture, and the maximum power of dual motors is 788 horsepower. The official positioning of the Extreme Krypton 009 Brilliant Edition is "four ultra-luxury flagships", focusing on four luxury travel areas. In terms of battery life, CLTC’s pure battery life can reach 702km. The new car will be delivered on May 19th.

　　Extreme Krypton 009 Brilliant Edition continues the sci-fi appearance of the current extreme Krypton 009 model, adopting a dark front face, replacing the longitudinal trim of the net with an all-black design, and adding chrome trim to the lower part of the front and the side of the car body. In addition, the new car is equipped with a lidar at the roof.

　　The most eye-catching thing on the side of the car body is the brand-new "pie" rim shape. The polished design echoes the chrome plating on the top, and the whole car is full of gas. The shape of the rear of the car is consistent with that of the regular version, and it is equipped with through taillights. The difference is that the polar krypton logo at the rear of the car becomes gold, and the right side is also equipped with the golden "009 Glory" logo. In terms of body size, the length, width and height of the car are 5217/2024/1812mm and the wheelbase is 3205mm. In terms of rims, the new car is equipped with 20-inch suspension forged rims.

　　In terms of interiors, Extreme Krypton 009 Glory will adopt a four-seat layout, with a 43-inch large-screen audio-visual entertainment system in the back row and ZEEKR OS 6.0 system inside, which can support up to 64 apps in the background. In addition, the cockpit and the passenger compartment can be completely isolated in the car, which is independent of each other, and also creates a more private and exclusive space experience for the rear passengers. In the details, the seat belt, headrest embroidery and interior leather stitching are all in gold design. At the same time, the interior also uses metal chrome plating and wood decorative board to match, which sets off a luxurious but not greasy atmosphere.

　　The new car has a laser radar, and the detection distance in low light environment is up to 200 meters. Not only that, the new car is also equipped with satellite communication technology, two-way satellite message and two-way satellite call. In order to ensure the storage of valuables, there are two electronic safes in the car, which can be set with passwords respectively. In view of users’ privacy, the new car supports privacy mode setting, which can realize one-click undisturbed, while creating a seamless mode, Bluetooth connection and other functions can realize seamless connection to avoid personal information disclosure. In addition, with the help of LC privacy dimming glass, its shading rate can reach 99.5% and ultraviolet blocking rate can reach 99.9%.

　　In terms of power, the new car will be built based on the 800V platform architecture, equipped with a dual-motor four-wheel drive system. The maximum power of the front motor is 270kW(367 HP), the maximum power of the rear motor is 310kW(421 HP), the total power is 788 HP, and the maximum speed is 230 km/h. It will be matched with a ternary lithium battery and support 6kW external discharge. In terms of battery life, CLTC’s pure battery life can reach 702km. 0-100km acceleration time is 3.9 seconds.

　　For charging, the charging time from 10% to 80% is 11.5 minutes. This time, the extremely charged V3 charging pile was released. The peak power of a single gun reached 800kW, the maximum output voltage was 1000V, and the maximum output current was 800 A.. According to the plan, by the end of 2024, the total number of extremely filled piles will exceed 5,000, and in addition, extremely krypton will also introduce 1515 convenient electricity, that is, it will take 15 minutes to find piles and charge them in 15 minutes.

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◆Chery: New Tiggo 8, Fengyun A9, Fengyun T9, Fengyun T06 Concept Edition, etc.

● Starting: New Tiggo 8

　　　The new Tiggo 8 adopts a brand-new design language, which is more refined as a whole. This new car will also be sold to overseas markets in the future.

　　The appearance of the new Tiggo 8 is quite different from Chery’s current products. The front of the car adopts a two-color design, and the interior of the large-size mesh adopts a diamond grille, which looks good in quality. The headlights on both sides are split, and the lower lights blend with the black area, which has a strong sense of layering.

　　The design of the side is similar to that of the existing model as a whole. It is reported that the wheelbase has been lengthened, and the car has been replaced with a hidden door handle and equipped with multi-spoke wheels. At the rear of the car, it will adopt a penetrating taillight design, in which the brand LOGO is embedded. The design of the tailgate is also relatively simple, and the license plate area is placed in the rear enclosure.

　　The design inside the car is closer to the style of new energy vehicles, and with the beige interior, it looks very simple. It is equipped with LCD instrument and independent central control large screen, and we can also see wireless charging panel with air outlet and mode conversion knob.

　　Judging from the tail mark of 390T, it is expected that it will still be equipped with a 2.0T engine with a maximum power of 187kW and a maximum torque of 390 Nm, or a 7-speed dual-clutch gearbox. In the future, the car will also launch a new energy version. For more information about the new car, we will continue to pay attention to the report.

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● Starting: Fengyun A9

　　Chery Fengyun A9 appeared at the Beijing Auto Show. Compared with the previously released version,The design of the new car is closer to mass production (but it is not a mass production car)The official announced that it will be officially listed for sale in 2025.

　　Fengyun A9 positioned the brand’s flagship sedan. Compared with the previous version, we can see that its front is obviously "mass-produced". The car will use a closed front face, eliminating the lattice "light grille" on the previous model, enriching the internal details of the headlights on both sides, and adding ventilation holes on both sides of the front enclosure.

　　On the side and tail, some details have also been adjusted, such as the application of a new style of wheels, the cancellation of hidden door handles, and the replacement of chrome decoration. However, the car is still not the final production car. For example, the exhibition car has no brake system. The official revealed that its length is nearly 5 meters and its wheelbase is nearly 3 meters. It is reported that the car will also have L3-level intelligent driver assistance system.

　　The new car adopts front double wishbone+rear five-bar suspension, and the addition of CDC magnetic suspension makes driving feel more comfortable. Power can achieve 0-100km/h acceleration time of 5 seconds, pure electric cruising range of 200km, comprehensive cruising range of more than 1400km.

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● Fengyun T9

　　Chery Fengyun T9 plug-in version locates medium-sized SUV, which has been officially announced.The pre-sale price range is 159,900-199,900 yuan.. Fengyun T9 is based on the super hybrid platform of Mars architecture, with 5 seats and 7 seats to choose from. It is equipped with Kunpeng Super C-DM hybrid system, and its comprehensive endurance will exceed 1400km. At the same time, it also adopts CDC suspension system.

　　In terms of appearance, the design of this car is full of strength, the body lines are smooth, and the overall shape is full. The shape of the diversion grooves on both sides of the front of the car gives it a bit of a sporty atmosphere. In terms of body size, the new car has five-seat version and seven-seat version, with the length, width and height of 4795/1930/1738(1741)mm and the wheelbase of 2770mm respectively, of which the seven-seat version corresponds to the body height of 1741 mm..

　　From the side of the car body, the smooth waistline design makes the whole car look more slender, and the suspended roof design adds a sense of fashion. In the rear part, the through taillight design is highly recognizable after lighting, and the exhaust layout with two outlets on both sides further emphasizes its motion attribute.

　　For the interior, Fengyun T9 plug-in version is equipped with a full LCD instrument panel and a large-size central control screen. The main driver’s seat has 6-way adjustment +4-way lumbar support adjustment, and the 10-point air bag massage has three opening modes, and the backrest/cushion is equipped with 3-speed ventilation and 3-speed heating. The queen’s co-pilot also appeared in the car with one-button lying down, and had a 10-point massage. The maximum opening angle of the leg rest of the cushion can reach 128, and the maximum opening angle of the backrest of the cushion can reach 125. The second and third rows of this car also support one-button down, and the second row of seats can be moved with one button, which is convenient for entering and leaving the third row.

　　In terms of power, Chery Fengyun T9 is equipped with two hybrid systems. The engine is a fifth-generation ACTECO 1.5TGDI hybrid engine. The maximum power of the engine is 115kW, the maximum torque is 220N·m, and the thermal efficiency reaches 44.5%. One of the two hybrid systems is stepless super hybrid DHT, which adopts E-CVT gearbox. Its motor power is 150kW, the peak torque is 310N·m, the comprehensive power of the system is 265kW, and the comprehensive torque is 530 N m.. Automatically switch between pure electric/hybrid/extended range/fuel four driving modes according to the usage scenario. The acceleration time of 0-100km/h is 7.7 seconds.

　　The other is a three-speed super hybrid DHT, which adopts dual-motor drive +3-speed DHT. Its driving motor power is 165kW, the maximum torque is 390N·m, the system comprehensive power is 280kW, the system comprehensive torque is 610N·m, and its 0-100km/h acceleration time is 4.26 seconds. The new car has a comprehensive cruising range of more than 1400km and a fuel consumption of 4.2L/100km. In terms of charging, it can achieve 30%-80% energy replenishment efficiency in 20 minutes.

　　Reporter Levin Fu reports from Beijing.

　　Recently, the equity of a small loan company has changed.

　　On March 21st, Guangzhou Local Financial Management Bureau agreed that Guangzhou Huaduo Network Technology Co., Ltd. would transfer 100% equity of Guangzhou Huanju Microfinance Co., Ltd. (hereinafter referred to as "Huanju Microfinance") to Beijing Yunsuo Technology Co., Ltd..

　　This also means that the online small loan license was pocketed by Aauto Quicker.

　　In addition, on March 27th, Guangzhou Local Financial Management Bureau agreed to approve the change of senior managers of Huanju Small Loan.

　　On April 2 nd, Su Xiaorui, a senior researcher at Suxi Zhiyan, toldThe reporter said that after obtaining the small loan license, Aauto Quicker is expected to enter the consumer finance business, and refer to the existing paths of Internet traffic giants, package it as loan products such as Aauto Quicker installment or credit payment products such as Aauto Quicker monthly payment, so as to seek greater scale growth in the financial field.

　　Quietly buy

　　According to the announcement, Guangzhou Huaduo Network Technology Co., Ltd. will transfer 100% equity of Huanju Small Loan to Beijing Yunzha Technology Co., Ltd. After the transfer, Beijing Yunsuo Technology Co., Ltd. holds 100% equity of Huanju Small Loan and becomes the main sponsor of Huanju Small Loan.

　　In this transaction, Guangzhou Huaduo Network Technology Co., Ltd. is the parent company of Huanju Times, which was listed on NASDAQ in November 2012. Its business covers live broadcast, short video, games and other fields, and its core product is the interactive live broadcast brand "YY Live".

　　Enterprise investigation shows that Huanju Small Loan was established in January 2016, and its registered capital reached 1 billion yuan in 2018, which was reduced to 500 million yuan in February last year. Huanju Small Loan used to be the main operator of YY Credit, which is a consumer finance platform, providing YY credit, loan, anchor loan, consumption installment and other products for users in various scenarios of YY.

　　Through equity penetration, the ultimate controller of Beijing Yunzha Technology Co., Ltd. is Aauto Quicker Technology.

　　It can be said that Aauto Quicker indirectly obtained a network small loan license.

　　The reporter found that the platform of Aauto Quicker APP "My Wallet", a loan product, has made diversion for the piggy bank and other institutions. For example, clicking "Apply Now" shows that the piggy bank can borrow up to 200,000 yuan, with an annualized interest rate of 7.2% and interest-free for a limited period of up to 30 days.

　　Aauto Quicker’s borrowing business does not directly involve risk control and loan issuance, but adopts diversion mode. Aauto Quicker displays the loan products of third-party institutions on its platform, and guides users in need to apply for loans from institutions. Users submit mobile phone numbers, supplementary information, etc., and the cooperative institutions are responsible for credit evaluation, approval and lending.

　　As a short video platform, Aauto Quicker has a huge traffic base. With the license of online small loan, Aauto Quicker may be involved in risk control and direct lending, and conduct consumer loan business in compliance through self-support, joint loan and loan assistance.

　　When the reporter bought the goods in the "Aauto Quicker Store", he found that the payment methods include skip WeChat payment, bank card payment, Alipay payment and credit card installment, and there are no products such as first enjoy and then pay.

　　According to Aauto Quicker’s recruitment of official website, Aauto Quicker recently launched the positions of product operation manager (financial industry) and financial industry sales in financial-related fields, and the online time was April 3 and March 27 respectively. Among them, the job requirements of product operation manager include "exploring the growth point of customer consumption according to different customer acquisition modes of financial credit products" and "planning and promoting the commercial operation of advertising around the financial industry".

　　Total revenue increased by 20.5% year-on-year.

　　According to the data of 2023 financial report, the total revenue of Aauto Quicker in 2023 reached 113.47 billion yuan, up by 20.5% year-on-year, and the adjusted net profit was 10.3 billion yuan.

　　With the "short video+live broadcast mode", Aauto Quicker has formed a distinctive "old iron economy", which combines content with e-commerce through private domain traffic operation.

　　According to the financial report, the GMV of e-commerce business in Aauto Quicker increased by 29.3% year-on-year in the fourth quarter of 2023, reaching 403.9 billion yuan, and the average monthly paying users of e-commerce reached a new high, exceeding 130 million, with the annual GMV reaching 1.18 trillion yuan.

　　According to many media reports, Aauto Quicker executives publicly disclosed in 2023 that the number of users watching financial-related content on Aauto Quicker APP reached 160 million times per week, and the conversion rate of financial advertisements was 19 times that of ordinary users.

　　As a short video platform, Aauto Quicker has a strong traffic advantage and content monetization ability, and its recommendation algorithm can match users’ interests more accurately, making the content easier to reach the target audience and improving the conversion rate.

　　"Aauto Quicker’s users are large in scale and high in stickiness, and it has a certain foundation for its own diversion business. Traffic is its advantage. " Wang Pengbo, Chief Analyst of Broadcom Consulting,The reporter said that the advantage of the loan-helping business is that it has accumulated over the years and has a better understanding of the industry gameplay. The scene platform has users and funds, and it is easier to grow bigger.

　　In the competition of consumer credit market, consumer credit platforms that enter the market early often have the first-Mover advantage, and build barriers by accumulating users and establishing user loyalty. When users get enough quota, the motivation to switch to other platforms will be less. Because there is an upper limit on users’ credit, once users get consumer credit on multiple platforms, it may lead to "co-debt problem".

　　Su Xiaorui believes that as a short video giant, Aauto Quicker’s traffic advantage is second only to platforms such as Tik Tok, and B-side businesses such as Aauto Quicker Xiaodian have become increasingly mature. From the customer base type, the customer base in Aauto Quicker is relatively sinking, and this group of people is just the long tail customer base corresponding to small loans in the financial field, which has potential in customer base positioning and customer base demand mining.

　　With the scarcity of high-quality investment targets in the industry, Aauto Quicker has potential in developing financial business because of its huge user base and traffic advantages. However, the so-called "platform users’ qualification is relatively low" means that the user groups in Aauto Quicker may include more users with low income and low credit rating or white households with credit information, and this group may have a higher risk of financial default. Therefore, risk control and asset quality management in Aauto Quicker may become challenges when developing small loan business.

　　"Aauto Quicker-based financial genes are relatively lacking, and it is suggested that it should be based on compliance, and fully learn from other traffic giants in the financial field and other clues to avoid repeating the same mistakes." Su Xiaorui said.

On October 7th, the reporter of Nanduwan Caishe learned from Huawei that the new M7 designed jointly by Huawei and Celestial Automobile was set to exceed 50,000 units on the 25th day of listing, and 7,000 units were set to hit a new high on October 6th. Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, said in a circle of friends: "Since the release of the new M7 on September 12th, the first sale has exceeded 50,000 units. Yesterday, 3500 sets, today, 7000 sets, these two days, more than 10,000 sets, creating a miracle. Congratulations to the smart car selection team and step up high-quality mass delivery. "

On September 12th, AITO’s new M7 series was officially launched, positioning itself as a luxury intelligent driving medium and large SUV with great wisdom, large space and super safety. At the press conference, Yu Chengdong introduced that he has invested 500 million yuan in the new M7 series of AITO, using solid materials and the best technology, bringing users the ultimate experience that is more advanced than far ahead.

According to reports, the new M7 in Wenjie is equipped with HUAWEI ADS 2.0 high-order intelligent driving system, which is the first to realize high-speed and urban high-order intelligent driving without relying on high-precision maps. It is expected that in December this year, the urban intelligent driving pilot assistance (urban NCA) will realize the intelligent driving experience that can be opened all over the country.

As a 250,000-class luxury medium and large SUV, the new M7 fully considers the needs of family travel, and the effective space in the big five-seat car reaches 3338 mm. At the same time, the six-seat layout is more flexible, and the overall space of the front, middle and rear three rows reaches 2605mm, which makes the six-seat and four-seat modes also have spacious interior space.

At the launch conference of the new M7, Yu Chengdong held a delivery ceremony for the small customers during the Chengdu Auto Show. The new M7 was delivered immediately after the launch, which greatly shortened the waiting period for users to place orders and improved the car purchase and car use experience of consumers. As the new M7 set a new high, Yu Chengdong also sighed with emotion: "It’s not easy to come back to life. Thanks to the hard work of the soldiers of Zhixuan Car, Car BU and related departments, thank them and congratulate them. "

In July this year, at the 14th China Automotive Blue Book Forum, Yu Chengdong once said that automobiles are Huawei’s only loss-making business. In 2022 alone, the R&D investment will reach 1.5 billion yuan, especially in the research and development of autonomous driving, accounting for 70% to 80%, and the number of R&D personnel is as high as 7,000, which is definitely a burning business.

According to Huawei’s business performance in the first half of 2023, the revenue of smart car solutions business is 1 billion yuan, which only accounts for a small part of Huawei’s business map.

It is worth noting that Huawei continues to develop its automotive business. On September 25th, Huawei held a new product launch conference in Shenzhen. The first car of Huawei’s smart car selection business, Zhijie S7, was also officially unveiled and will be officially released in November this year. Yu Chengdong said: "Intelligent S7 will surpass Model S in all specifications". The M9 is scheduled to be officially released in December, and Yu Chengdong said it will be "the best SUV within 10 million".

On April 1st this year, at the China Electric Vehicle committee of 100 Forum (2023), Yu Chengdong also said that Celes was the first partner of Huawei’s smart car selection model, but it was no longer the only one. Next, there are a number of cooperative car companies under Huawei’s intelligent selection mode, including BAIC, Chery and Jianghuai.

Written by: Nandu Bay Finance Society reporter Cheng Yang

Editor: Cheng Yang

At 14:30 on September 25th, the new product launch conference of Huawei in autumn was held in Beijing. At the press conference, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, brought new mobile devices including Mate 60 series, MatePad Pro, M-Pencil, HUAWEI WATCH and so on, with unprecedented scale and popularity.

In addition to these mobile devices, although there are not many car-related contents in the press conference, the amount of information is also very sufficient. Yu Chengdong’s speech was even interrupted by the audience’s enthusiastic cry of "Far ahead".

So, what "car"-related content did Yu Chengdong, who has just been promoted as the chairman of Che BU, bring to us at the press conference?

Question M9: "The best is within 10 million, and the strongest is on the road."

Yu Chengdong said at the press conference that at the end of the year, Huawei will launch a new car-the M9. Yu Chengdong maintained a confident and funny style, and said:

"Ask the world M9 is the best SUV within 10 million yuan, and it is the most powerful SUV that can be seen on the whole road! M9 is expected to arrive as scheduled in December. 」

At present, the official APP shows that the M9 has been pre-sold, and the pre-sale price of the extended range version and the pure electric version is 500,000-600,000.

In fact, on September 12, before that, the M9 was listed in the new car catalogue of the Ministry of Industry and Information Technology, and some core information was also exposed. As the flagship of the family, the M9 is divided into pure electric version and extended range version. In the declaration, the pure electric version also uses the "two-color body" that used to appear on Maibakh and Rolls-Royce. The new car has the momentum that a large SUV should have.

The extended-range model has been slightly adjusted in the front face. The design of black chrome trim with bright color in the declaration drawing is also very mature and steady.

According to the data of the Federation, the length, width and height of the boundary M9 are 5230 x 1999 x 1800 mm, and the wheelbase is 3110 mm. In contrast, the ideal L9 has a length, width and height of 5218 x 1998 x 1800 mm and a wheelbase of 3105 mm, and the two cars are very close.

In terms of power parameters, the motor power of the extended range version of the M9 is 165 kW/200 kW, and that of the pure electric version is 160 kW/230 kW. For comparison, the motor power of the ideal L9 is 130 kW/220 kW.

As early as the press conference on April 17th this year, Yu Chengdong revealed many thoughts about the design of M9, and the smell of gunpowder was full: "We should redefine the most luxurious SUV within 10 million yuan", "Those so-called best SUVs within 5 million yuan, they are steel bodies, we are 80% aluminum bodies" and "refrigerators and color TV sofas, all of which are well-off levels, not real luxury".

According to Yu Chengdong’s statement at that time, the space of M9 is flexible, realizing the same flat floor as MPV, so there are no steps in three rows, which is convenient for access. In addition, the front and rear adjustable range of the two rows is larger, and all the seats in the car are provided with electric slide rails, so that the passenger and luggage space can be flexibly adjusted. In addition, the M9 will also provide a changeable seating mode with 3|4|5|6 seats.

The M9 will also be equipped with the "HUAWEI XPIXEL" mega-pixel smart headlights, which is the first time that Huawei smart headlights have got on the bus. The digital projection headlights with double reflective lenses can realize ultra-near field projection, and ADB (adaptive high beam) /AFS (adaptive headlight system) is also integrated.

Yu Chengdong also revealed that the Wenjie M9 was built on a brand-new D-class luxury SUV platform, with an all-aluminum chassis and an integrated die-casting body. The aluminum alloy volume of the body accounts for more than 80%, and the whole system comes standard with air springs and CDC damping system. In addition, Wenjie M9 is equipped with the world’s largest integrated die-casting car body with 9,000 tons of die-casting equipment.

The intelligent assistant of Xiaoyi in the car is also connected to the "Pangu Big Model" developed by Huawei, which not only has visual interaction, but also serves as the tweeter of HUAWEI SOUND.

At the same time, in the cabin, Huawei’s AR-HUD can achieve a large projection area of 75 inches, and this technology is deeply integrated with Huawei’s ADS intelligent driving, which is expected to have a very novel experience in the visualization of intelligent driving. Passengers in the back row will have a "Huawei light field screen", which is expected to simulate a maximum display effect of 100 inches. Yu Chengdong even said, "The M9 can carry 10 screens when fully equipped, redefining the large screen in the car. 」

From the above information, it is not difficult for us to find that the M9 has fully carried Huawei’s smart car full-stack technology solution.

From intelligence to function, from cockpit to intelligent driving, from space to design, Huawei has joined hands with the world to offer the most advanced technology, which also makes Yu Chengdong’s declaration of "the best within 10 million, the strongest on the road" at today’s press conference even more exciting.

Intellectual S7: "Beyond Tesla Model S in all dimensions"

At the Huawei Developers Conference on August 4th, Huawei officially launched HarmonyOS 4. In addition to carrying HarmonyOS 4, Yu Chengdong also revealed that the pure electric coupe with Chery, Zhijie S7, will be unveiled this quarter.

This time, Yu Chengdong once again announced that Zhijie S7 will be released in November. Yu Chengdong also said:

"Zhijie S7 will surpass Tesla Model S in various specifications. 」

As can be seen from this Huawei publicity map, Zhijie S7 is expected to achieve an excellent level in driving and control dimensions, spatial dimensions and intelligent dimensions.

According to the photos previously exposed in Weibo, Yu Chengdong, this pure electric coupe did not use the AITO brand jointly built by Huawei and Cyrus, but was named "Zhijie". Judging from the design of the new car, Zhijie S7 did not use Chery’s design language, but chose to use a front face design similar to the flagship SUV M9 that Wenjie is about to launch. It can be seen that Huawei has a very high voice in cooperation with car companies.

At present, the spy photos of Zhijie S7 are gradually increasing. According to the photos of the interior exposed on the Internet, it can be seen that the new car adopts the layout of arms, and the area of the center console from the big screen is very similar to the M5. The steering wheel with small diameter is expected to be very good for driving, and its shape and roller design are somewhat similar to those of Aouita. The new car is designed with a step in front of the co-driver, and we can also see a similar design on Tucki P7.

Moreover, the intelligent S7 adopts the design of high-position instrument panel, which is expected to give consideration to the role of HUD and thus save some costs. In addition, we notice that Zhijie S7 has the same tweeter structure as Wenjie M9, and it is expected that Huawei’s AI model will also be put on the bus.

Due to the high cost of Huawei’s HI cooperation model in the past, for example, the Huawei HI version of the Alpha S of BAIC Extreme Fox sold for more than 350,000 yuan, and its market competitiveness was not high; However, the early "intelligent car selection" mode, such as AITO’s M5, only had the car system in HarmonyOS and lacked high-level intelligent driving ability.

After Yu Chengdong took charge of Huawei BU, Huawei’s "HI Mode" and "Intelligent Car Selection" modes were merged and unified. Under the new cooperation scheme, the scheme of intelligent driving is changed from three lidar to one, and the hardware cost is reduced by improving the algorithm ability; At the same time, cooperative car companies can also own the car system of Huawei HarmonyOS.

On the surface, Huawei has always stressed that it "does not build cars" but "helps car companies build good cars". However, as far as the current cooperation mode with the world is concerned, the cooperation between Huawei and car companies will involve vehicle design, technology empowerment, marketing, factory construction and other aspects.

It is not difficult to see from the information exposed at present that the combination of Chery’s engineering ability and Huawei’s technical blessing will bring great pressure to other competitors in the range of 200,000-300,000.

In addition to the extraordinary master edition, there is also the "Huawei Mate 60 Pro Aouita Special Edition".

The "Porsche Design Edition" of Huawei Mate series may become out of print. At this autumn Huawei product launch conference, the special design version of the flagship model was named "Mate 60 RS ULTIMATE DESIGN Extraordinary Master", and the spokesperson also chose Andy Lau.

On the other hand, Tan Benhong, CEO of Aouita Technology, revealed two messages in Weibo: First, Aouita 12 will be the first vehicle equipped with HarmonyOS 4.0 and Huawei ADS 2.0 like Zhijie S7; Second, Aouita also cooperated with Huawei to create "Mate 60 Pro Aouita Special Edition".

Reminiscent of Nio Phone released by Weilai a few days ago, the "Mate 60 Pro Aouita Special Edition" jointly created by Aouita and Huawei may be deeply customized in terms of mobile phone/car interconnection, ecological connection and remote control.

Aouita’s two models 11 and 12 are also equipped with HarmonyOS system, and we have reason to believe that Huawei will customize a more exclusive and intelligent car experience for Aouita.

As a brand jointly built by Changan Automobile, Contemporary Amperex Technology Co., Limited and Huawei, CHN, a technology platform for intelligent electric vehicles in Aouita, has a very bright performance in intelligent technology, body structure and three-electricity technology, while Aouita just made its first offline appearance at Munich Auto Show.

As an early collaborator of Huawei HI mode, Aouita 11 and 12 still adopted the hardware scheme of 3 lidar. Aouita has also become the top brand among the car companies that cooperate with Huawei. With the endorsement of giants in design, manufacturing, intelligence and three electric technologies, Aouita’s high-end road will also be quite interesting.

Huawei is "far ahead" and its competitors are "on tenterhooks"

Established in 2019, Huawei BU has experienced ups and downs.

From "HI mode" and "intelligent car selection" to concentrate on intelligent car selection, from intelligent cockpit and intelligent driving to providing "full-stack technical solutions for intelligent cars", Che BU’s ambition and achievements to become "Bosch in the era of intelligent electric vehicles" are obvious to all.

Car BU also experienced personnel transfer not long ago. Yu Chengdong was promoted to chairman, and Jin Yuzhi, president of Huawei’s optical product line, has recently taken over as CEO of Car BU. It seems that in response to the previous rumor that "the focus has shifted to the mobile phone business", Yu Chengdong, who has become the chairman, still appeared in front of the press conference and enthusiastically introduced the intellectual and intellectual circles.

However, this time, the audience in the audience and in front of the screen shouted "Far ahead" and Yu Chengdong was overwhelmed, and the team he led finally moved from behind the scenes to the stage.

At the press conference, Yu Chengdong announced that from the release on September 13th to September 24th, the average daily increase of the customer M7 was 1,500+,and the large order of the customer M7 exceeded 20,000. This is only ten days’ data. If this momentum is maintained, all 300,000-class medium and large new energy SUVs should rethink their future strategies.

The M7 is just the beginning-we can see the wide range of Huawei’s attention and technology empowerment from the preview, and there will be new products such as Zhijie S7 and Aouita 12. Huawei is still planning to cooperate with Jianghuai Automobile to launch more high-end models.

In the era of fuel vehicles, Bosch, as a supplier giant, cannot fundamentally affect the competitiveness of car companies. However, in the era of electrification, Huawei holds almost all technical chains except the car itself, and it can bring far more to car companies than Bosch.

Consumers have more advanced and smarter technologies to choose from, and they should be happy and gratified. Users who hold money for purchase hope to have more mature and cost-effective technology.

However, for car companies, if they watch the excitement with the same mentality as the audience without a sense of crisis, then only the waves and crises that cannot be dealt with are waiting for them.

　　Shandong Jujube Steamed Bread: Steamed Bread bigger than the face in the canteen in the West District. One person in the dormitory takes food, and one big steamed bread feeds the whole dormitory.

　　Bamboo tube rice: soft and delicious, with the fragrance of bamboo and rice, which ensures the original nutritional value.

　　Crayfish rice: 30 peeled lobster tails, spicy, curry and thirteen flavors, and even fried eggs are in the shape of loving you.

　　"Peel the salted egg yolks one by one, crush them, add pork floss, sesame oil and lard, then knead them into the shape of egg yolks and add them to the green group … …” On the eve of Tomb-Sweeping Day, the Youth League launched in the dining hall of Renmin University of China has become "online celebrity" again, and netizens have forwarded and commented that they want to eat. This is another "online celebrity" after the moon cake, steamed bread bigger than the face and double ninth festival cake. Why does the "online celebrity School" keep pouring out in university canteens? How are these delicious meals cooked? Beijing Youth Daily reporter visited this.

　　Pumpkin bread stuffed with bean paste, bamboo rice and grilled fish in the east dining hall, New Year’s gift box in the central dining hall, Shandong jujube steamed bread bigger than the face in the west dining hall, Chongyang cake, pumpkin stuffed bread, crayfish rice, Qingtuan and Dongtai fish soup noodles in the north dining hall … … Teacher Song Dawei, the general manager of China Renmin University Logistics Group, combed the delicious food that spread from the school cafeteria to the Internet and was a smash hit. "There are already as many as ten." Why are these so-called "online celebrity Pie" dishes so popular? According to the investigation by the reporter of Beiqing Daily, behind a "online celebrity School", there are many people’s contributions.

　　survey

　　The "canteen iron powder ball" is designed to "pick holes" for dishes.

　　As a sophomore this year, Zhang Shuzhi joined the "iron powder group in the canteen", where he can deeply participate in the promotion of new dishes, the promotion of dishes and the tasting of dishes in the canteen, and at the same time enjoy the VIP treatment and participate in cooking demonstration classes and practical classes. The logistics group will also hold lectures on cooking techniques and give live demonstrations of cooking for "iron powder" from time to time; Conduct cooking practice classes or organize "iron powder" to hold cooking skill competitions and other activities.

　　Wei "Warm People’s Congress", the logistics officer of the National People’s Congress, started the "Recruitment Order for Food Lovers" this year, and specially called "students who can eat and eat" to try dishes in the canteen. Zhang Shuzhi was selected as the first batch of "iron powder" because he actively left a message in the background of "Warm People’s Congress". "Speaking of ‘ Warm people’s congress ’ This public number is also one of the public numbers with the largest number of fans in our school. "Zhang Shuzhi said that this is not only a" message board "for NPC students to express their opinions, but also a window for outsiders to understand the" online celebrity School "of NPC.

　　So far, Zhang Shuzhi has given a lot of "constructive suggestions" to the canteen, including "How to make the Youth League more waxy" and "How much peanuts in Regan Noodles taste better". He "@" asked the director of the canteen in Weibo, and would also mention in the window when cooking, "Although I can’t see the cooking process of the kitchen, I can obviously feel the change of taste when I eat next time, which means that my opinions are not in vain".

　　"Food is the most important thing for the people, and students’ food is our day". Wang Ruorong, director of the North District Dining Hall, is not only the spokesman of online celebrity food, but also the famous "Director Weibo". He often interacts with students at the Weibo, and he is always "clear" about which dishes are salty and which ones are weak. This is not enough. Wang Ruorong hopes to hear more "first-line" opinions, so he goes from "online" to "offline" and stands in the crowd every day at the peak of eating to capture students’ evaluation information on dishes.

　　Chefs in various canteens are "more energetic" than craftsmanship.

　　Master of State Banquet in the Great Hall of the People, Chef Tan Jiacai of Beijing Hotel, members of the French Chef’s Association, and even a team of chefs who hold the Guinness World Record have all been to Renmin University to show their specialties on the spot. This is one of the series activities of "Guest Chef RUC" in the dining hall of the National People’s Congress — — "Guest Chef RUC" activity, that is, inviting elites from the catering industry in society and universities to come to the school for exchange. The directors of the five canteens of the National People’s Congress are "struggling" in their hearts and want to invite better chefs to let the students have a good meal. The chef in the canteen is also "straining a string". Every time, he has to learn two skills from foreign chefs and cook them for students in his own school.

　　Not long ago, Yang Guoqiang, the chef of the First Normal University who won the gold medal in many cooking competitions, was a guest at the National People’s Congress, showing the students two excellent dishes — — Kung pao chicken and sliced pork curry. Chang-hua He, the executive chef of the western dining hall, has learned a trick. "He is an authentic kung pao chicken, mainly because when preparing soup, the proportion of vinegar and sugar is just right, and the cooking temperature is also very important, and it will be cooked in seventeen or eighteen seconds. Then there is the ingredients, and the chicken leg tastes better. " He Changhua said that he would ask the students’ opinions next, and if everyone approved it, it would be promoted in the canteen in the future.

　　Dai Zhihui, the chef of the North District canteen, did something particularly "satisfying" last year — — Correct the name of Wuren moon cake. Last year, the Mid-Autumn Festival coincided with the 80th anniversary of the school, and the Mid-Autumn Festival mooncakes were upgraded to celebration mooncakes. Of course, Wuren mooncakes are indispensable. Dai Zhihui realized that to change the "stereotype" of Wuren moon cakes, we should start with "stuffing". First, he collected all kinds of making videos from the Internet, and then he began to prepare mooncake stuffing: peeling walnuts, pine nuts and melon seeds by himself, frying and baking, and then trying to taste crispy. After thirty or forty times, he finally found the "secret recipe". As soon as the improved "Soviet-style five-kernel mooncake" was released, it was snapped up. Although the salary earned at school is half that of the outside world, Dai Zhihui saw the students taking photos and praising them in Weibo and friends’ circles, and felt that their self-worth was realized. "I can get the recognition and respect of these high flyers, and my work is also motivated." On behalf of wisdom.

　　Building "online celebrity" depends on professional team "packaging"

　　From the moon cake for the anniversary of the National People’s Congress canteen to the Tomb-Sweeping Day Youth League, the planning scheme is inseparable from a name — — Song da me. Song Da I am the general manager of Logistics Group and the general planner of "online celebrity" food. From "how to make a good dish" to "how to package it" to "how to publicize it", he is all right. Some teachers say that he "wasted his talents" and he said that "it is to turn into spring mud to protect flowers". "Where do you think the university canteen is different from other canteens? It must be a cultural expression. Students come thousands of miles to study and eat something good, which is not only the satisfaction of taste buds, but also the emotional resonance. "

　　So there was a mooncake packaged with "Xiaofeng is red before it is red"; With the "to be no.1" packaged pig hand new year suit; With the upcoming "Thousand Miles of Water chestnut" as the name, the fresh meat stuffed green group of shepherd’s purse is available.

　　Of course, I am not alone in the struggle of Song Da. The food design and dissemination of the National People’s Congress relies on the "professional strength" of this top comprehensive university: the menu questionnaire survey conducted by the students in the canteen is processed by the teachers and students of the School of Statistics to screen out the most useful information; After the good food is out of the pot, the packaging will be handed over to the Art College; When it comes to new media propaganda, students from journalism school are the best choice. "The participation of students is not only exercise, but also deepens the understanding and recognition of school logistics work." Song Da, I said.

　　"To build a online celebrity, we must not only have authentic materials, but also emotional expressions, so that students can have an appetite." Hao Zuoshan, a second-year student majoring in Chinese painting at the Art College, told the reporter of Beiqing Daily that every time before launching a new "online celebrity", Song Da always took the team to "see the model". The so-called model is a cooked dish. "First observe its shape and color, then understand its ingredients and production methods, and then take pictures.

　　view

　　Eating in the canteen has become an expectation.

　　"I haven’t ordered takeout for a long time." He Yan Liang of the 2015 College of Labor and Personnel told the reporter of Beiqing Daily that since the canteen is safe to eat, its taste is not inferior to that of other restaurants, and it is cheap, why not buy rice in the canteen? Li Huan of the Marxist Institute said with emotion that it is not the alarm clock that wakes her up every day, but the breakfast in the canteen in the West District. "The taste of bean noodle meatball soup is not worse than the snacks in Huguosi."

　　"Eating and eating, tears can’t help falling." An old alumnus wrote in Weibo that the school cafeteria gave her too much expectation.

　　"Missed the moon cake, missed the big steamed bread, missed the Chongyang cake, and now we are going to miss the Youth League". Many netizens left a message in the backstage of "Warm People’s Congress", saying that they hoped that some "online celebrity-style shared versions" could be produced in the canteen of the National People’s Congress, which would also be a kind of welfare for foreign school staff without meal cards. Otherwise, people’s canteens would always be "people’s canteens", but they would never eat them.

　　conversation

　　The canteen can also be kept.

　　The memory of a university

　　Dialogue: Wang Ruorong, author of "The Taste of the National People’s Congress" and director of the North District canteen.

　　Beiqing Daily: What’s the difference between the book "People’s Taste" and other cooking textbooks?

　　Wang Ruorong: There are many books related to cooking in the market, but few books related to college canteens. When I was writing this book, I specially combined recipes and food culture, and shared some chefs’ practical experience and students’ opinions. In the front of the chapter, I put a poem like "The spring vegetables under the mulberry are full of green beds, and the heart is green and tender, and the mustard moss is fat", hoping to reflect the cultural taste of the National People’s Congress.

　　Beiqing Daily: What do you think the taste of NPC is?

　　Wang Ruorong: The taste of people’s congresses is different for everyone. For example, after 70, there are dishes that people like after 70, and after 80 and 90, there are their favorite tastes, including after 00 who will graduate in the future, which may not be the same as after 80 and 90. But one thing is certain, when it comes to the taste of the National People’s Congress, the first thing they think of must be the taste of the National People’s Congress canteen.

　　Beiqing Daily: What do you think is the relationship between students’ feelings about the canteen and their impressions of the university?

　　Wang Ruorong: We often say that the meal in the university canteen is a youth meal, because some people will not eat the canteen often after graduation from university. University canteens have memories of their youth and the taste of their youth.

　　Since 2010, the alumni of the National People’s Congress have formed the tradition of returning to school for 20 years after graduation on October 3 every year. Before the party every year, the canteen will prepare the party menu according to the opinions of the alumni. So far, the hot dishes such as fish-flavored shredded pork and meat rolls have always been a must. The same recipe, the same smell, let them relive the university cafeteria.

　　This group/reporter Jing Liu

morningnineAt 8: 00, Yu Chengdong arrived at Huawei’s flagship store in Futian, Shenzhen on time, dressed in a black suit, and even before the greeting was over, he opened the trunk of the car and excitedly introduced the latest detailed design to reporters.

It was supposed to be a weekend break, but Yu Chengdong said that his weekends and holidays are almost spent helping car companies build cars.

After a few years of breaking into the automobile field, the outside world is still looking at Huawei’s help to car companies build cars. "Cyrus cooperation has broken down", "there are still eight months before Huawei builds a car" and "Huawei will build its own car factory in the future". Recently, all kinds of rumors about Huawei’s car-making have once again put the technology giant’s greatest concern at the moment.Business is in the spotlight.

As the person in charge of Huawei terminals and smart cars,The helmsman of BU’s two major businesses, Yu Chengdong.Respond skillfullywatch from a height or distanceQuestions about whether Huawei will build a car.howeverThe most important issue before him is no longer whether Huawei makes cars, but how to let the outside world understand the cooperation model between Huawei and car companies and adopt this model.realizeCommercial success.

On February 18th, Yu Chengdong accepted an exclusive interview with Interface News. In the interview, he responded to the outside world’s car-making for Huawei.Cooperate with CyrusSome misunderstandings also explain the logic of Huawei’s choice of the current car-making mode and his future thinking about the smart car industry.

Huawei’s automobile business has three modes: standardized parts mode,HI mode (Huawei Inside mode) and intelligent car selection mode. Yu Chengdong said that the biggest difference between the latter two is that the smart car selection model is dominated by Huawei, and Huawei has the deepest participation and direct right.Product successResponsible; The HI mode is dominated by the car factory, and Huawei provides it with a full-stack smart car solution.

Yu Chengdong reiterated to the interface journalist, "Huawei doesn’t need to build its own car."

In his view, the car factory has the ability to build cars, and Huawei will not build factories or buy production lines, which is a waste of social resources. Huawei does not have the qualification to build a car and the personnel to build a whole car, but it can provide software, design, experience and quality control.

Therefore, Huawei’s intelligent selection model proposes to set up an ecological alliance with a few car companies to join.Strong alliance,commonexploitation. Make the experience to the extreme, do a good job of product differentiation and work together.liveTime window of automobile industry reform.

"The world is Huawei’s eco-car." Yu Chengdong said.

When the automobile industry moves towardsElectrification,Intelligent and networked, traditional car companies have been unable to cope, and these are precisely Huawei’s strengths. Yu Chengdong said that Huawei has accumulated a large number of consumer-oriented products in the past ten years.Experience, quality process, user experience, brand and sales channel resources can be shared with car companies, and they can be unified and quickly replicated in the ecological alliance.

The reason for being an ecological alliance is simple. If you simply sell spare parts and are dominated by the car factory, the success or failure will depend on the ability of the car factory. The car factory will die if its ability is not strong. So, just haveHImodelNot enough, the intelligent selection mode should be led by Huawei, from product design to channel sales, directly to productssuccessResponsible.

Many people have asked Yu Chengdong why he didn’t look for a cooperative car.World-class car factories such as BBA (Mercedes-Benz BMW Audi) and Toyota. His consideration is that the times are changing, and if you still follow the requirements of these traditional giants, you will not be able to do it in the market. If Huawei wants to win and survive, the initiative must be in its own hands.

The first car company to join the eco-alliance is Cyrus. Riding the east wind of Huawei, CyrusThe product quality is greatly improved,Revenue, Sales and FamealsoIt is increasing day by day, but for a long time, the outside world is not optimistic about this cooperation model. Celeste is considered as Huawei’s foundry, and even all car companies that cooperate with Huawei have been labeled as "selling their souls".

"Our ecological alliance is definitely not a foundry model. It is not to put some intelligent things in and help it market, but to jointly develop." Yu Chengdong said that car companies can only earn small money under the OEM mode, but the joint development mode will leave the big profits to car companies. Huawei wants to help car companies sell more cars and make big money, so that Huawei cansupplyMore parts, this is the real business logic behind Huawei’s car sales.

Although the sales volume of Cyrus has increased greatly, the company itself has not broken away from losses. Yu Chengdong believes that car companies have invested heavily in the early stage, but once the sales volume takes off, because Huawei will distribute the profits to car companies, car companies that work closely with Huawei will beshort-termTake the lead in becoming profitable and become the most profitable car company in China.among.

This sounds like an attractive business story, and Huawei’s next task is to prove its feasibility. Yu Chengdong is full of confidence in this. "I believe this model will make others never understand it, and in the end they will not catch up."

Huawei chose not to build a car, which also made the partner’s every move more concerned. During this period, it was reported in the industry that "Huawei’s R&D personnel were evacuated from Cyrus", "Huawei contacted other car factories" and "asked the poster toThe news that AITO logo was changed to HUAWEI, indicating full dominance, said that the cooperation between Cyrus and Huawei broke down, and the news once alarmed the capital market.

"Huawei has not only failed to evacuate R&D personnel, but has increased its investment in Cyrus." Yu Chengdong explicitly denied these rumors to the interface journalists.

Among the eco-alliances, Cyrus is the car company that has the deepest cooperation with Huawei at present. Both sides sinceAfter the smart car brand AITO was launched in 2021, three models, M5, M7 and M5 EV, were released one after another. In 2022, AITO deliveredexceed75,000 vehicles, becoming the fastest-growing brand of new energy vehicles.

Yu Chengdong emphasized that under the mode of intelligent selection, Cyrus, which has the earliest cooperation with Huawei, the deepest accumulation and the richest product models, must benefit the most.

He mentioned that Huawei’s smart selection model will cooperate with other manufacturers because the resources of the Cyrus family are limited. At present, the production capacity of the two factories is full, and the new factory is still under construction, so there are not so many resources. There will be a few manufacturers in the ecological alliance, but in any case, the biggest beneficiary of this model is Cyrus.

"Now Cyrus and the past are not the same. Huawei has been empowered by industrial design, quality control, user experience design and intelligence, and now these capabilities have become its own assets. " Yu Chengdong said, "So we must first help the car factory to succeed. We can’t succeed if the car factory can’t succeed."

Cyrus really benefited from it. In the past few years, Cyrus has gained a lot of resources and experience from Huawei terminals, as well as sales channels all over the country, which directly promoted the sales of Cyrus to take off.

During the 2021 Shanghai Auto Show, Huawei announced that it would help Cyrus sell cars. At that time, Yu Chengdong said that Huawei has more than 5,000 high-end experience stores and 60,000 retail and service outlets offline, which is an advantage channel resource that traditional car companies can’t match. In the past two years, Huawei’s channel networks all over the country have been transformed into preparations for selling cars.

Next, Huawei will also improve this sales model. "We used to think too simply." Yu Chengdong said that the reception capacity and personnel quality of many stores are not competent to sell cars, which leads to some problems in the retail sector. This year, Huawei will not blindly expand its sales network, but will upgrade the reception and sales capabilities of some stores, and even close some stores, focusing on the user experience.

Yu Chengdong once imagined that,In 2022, all Huawei cooperative brands could sell 300,000 cars together, but it was later found that it was almost impossible to achieve it under the supply chain conditions last year. In 2022, the industry sold more than 75,000 units, and this figure is other.New brandThe achievements of car companies in three to five years.

In 2023, Yu Chengdong did not set a sales target for the world. He doesn’t pay attention to KPI, and a word mentioned more frequently is NPS (net recommended value of users)-the average NPS level of the automobile industry is around 40%, and BBA is also floating at this level, while the industry has reached 70%, exceeding the level of luxury car enterprises.

On the riseApart from NPS, another pressure on Yu Chengdong is profitability. At an internal meeting at the end of last year, Yu Chengdong proposed that Che BU should be profitable in 2025. He told Interface News that to achieve this goal, Huawei must first help car companies sell 1 million cars, and he is confident to achieve it.

"We hope that Zhixuan andThe amount of HI mode can be increased, and the amount of intelligent selection may be even greater. Either way, we can do it. "Yu Chengdong said.

lashWith a sales volume of 1 million, Huawei is facing fierce competitors such as BYD and Tesla, as well as an old rival Xiaomi that may appear in the future. When talking about competition, Yu Chengdong said that Huawei mainly makes mid-to high-end products, and does not involve prices below 200,000 yuan. The best result in the future is that we can expand the market together.

This year, HuaweiA variety of questions will also be released.New car,includeAsk the boundaryM5, the advanced intelligent assisted driving version of M7, etc. The biggest upgrade of new products lies in the high level.intelligenceAuxiliary drivingThe plan got on the bus, and the whole plan was developed by Huawei.

A mainstream scheme to realize autonomous driving in the industry is to adopt high-precision map technology. However, due to the ever-changing roads in China, it is difficult for the high-precision map scheme to truly experience high-order intelligent assisted driving. Yu Chengdong said that the solution adopted by the world does not need to rely on high-precision maps, but through Huawei’s integration of perception capabilities, algorithms andAI technology, implementationLeading intelligent assisted driving experience.

In Yu Chengdong’s view, the intelligent upgrade of automobile parts is the core of the competition between China and American automobile brands in the future. future2-3 years is the window period of intelligent networked cars, and Huawei must seize it.chance.

"A person is dozen however, want a few brothers.togetherYes, that’s why we set up an ecological alliance. I believe that the car companies that have the closest cooperation with Huawei will be the few that can live to the end. "Yu Chengdong said.

City Express News Late last night,Chen Ze, a well-known game anchor, clashed with his neighbors during the live broadcast. The neighbors loudly reprimanded Chen Ze for disturbing the people every day, and then rushed into his home.

Subsequently, Chen Ze Weibo’s account @ Mushroom Mushroom did not send a message to respond to disturbing people:

At five o’clock in the morning, Chen Ze replied to the netizen: Don’t talk nonsense, it’s better to have more public figures than less …

Early this morning, related topic words rushed to the top of hot search.

On March 26th, Betta released the unaudited financial report for the fourth quarter and the whole year of 2023.

The financial report shows that Betta’s total revenue in the fourth quarter was 1.296 billion yuan, its gross profit was 126 million yuan, its gross profit was 9.7%, and its adjusted net loss was 5 million yuan. Among them, the live broadcast income was 1.021 billion yuan, and the advertising and other income reached 275 million yuan, a substantial increase of 226.5% year-on-year.

More notably, in 2023, the total revenue of Betta reached 5.53 billion yuan, the gross profit was 684 million yuan, and the adjusted net profit was 154 million yuan, turning losses into profits and breaking through the profit barrier again.

This is undoubtedly a remarkable answer sheet. After a year of optimizing the cost structure, Betta’s consistent "long-term" development strategy has gradually achieved results, and the bright net profit data has become the most powerful evidence. What makes people feel curious is that under the background of constant macro-environmental challenges, why can Betta still make steady progress and turn losses into profits?

Open up a new space for commercialization around the main axis of the game

Judging from the financial report data,In 2023, the income structure of Betta showed a clear optimization trend, and the increase in the proportion of non-live broadcast income was particularly noticeable.

Looking at the fourth quarter alone, Betta’s advertising and other income increased by 226.5% year-on-year, and its business transformation was obviously accelerated. Looking at the whole year, the proportion of advertising and other income has also increased to 13.2%, and the growth of non-live broadcast business has injected considerable profit potential into Betta.

So, where paper data can’t be summarized, what has contributed to this situation?

Looking back, we will find that the improvement of Betta’s income structure is actually mainly due to its close cooperation with game manufacturers.

In 2023, relying on the game attributes of the platform itself, Betta consolidated good business cooperation with many head manufacturers in the industry such as Tencent, Netease and Mihayou, and on this basis, worked together to explore more effective game marketing methods.

On the one hand, Betta and game makers have made many fresh attempts hand in hand and boldly opened up a series of new commercialization paths.

For example, for the traditional game props, skin, and peripheral sales fields, Betta gives a new solution that is rare in the industry. Last year, Betta Joint Game Maker and Taobao launched the "Game Shopping Festival" and invited eight head anchors, including YYF, former Shenlong Grandpa Four and Luo Xin, to bring goods live for the hot game products such as The Original God, League of Legends, CFM and DOTA 2.

According to official data, during the event, the number of viewers in the live broadcast room exceeded 12 million, and the cumulative sales reached nearly 10 million. The official live broadcast room of Betta Fish successfully topped the Taobao live broadcast real-time list, and the new model of "game+e-commerce" was a success in the first battle.

In such an exploration process, Betta is both a game organizer and a game breaker.It refreshes the platform virtual resource replacement, game props sales and other commercial activities, and uses innovative models to enhance users’ willingness and stickiness to pay for game content.

On the other hand, fighting fish has never lacked the profound skill to declare operations in a positive way.

In the past period of time, Betta has intensified the promotion of game effects, and gradually adjusted the previous promotion of anchor business orders to a promotion effect-oriented model. At the same time, Betta also combines the distribution rules of game products to launch a wealth of marketing activities for key nodes to help manufacturers concentrate on fixed-point breakthroughs.

Take the heavy new tour "Yuan Meng Xing" launched in the fourth quarter of 2023 as an example, Betta has specially launched a million-dollar bonus broadcast incentive and the "Yuan Meng Xing Ji" anchor demo activity for it. According to the results, the number and duration of betta fish in the public beta period of "Star of Dreams" ranked among the top in the industry, which effectively promoted the popularity of the product and the community.

In fact, in the popular game "BIG DAY", fighting fish can be seen everywhere.

For example, when "Mobile Games Against the Water" was launched last year, the Betta Head Anchor Group launched the game promotion activity of "Divide Millions of Red Packets", forming a promotion matrix covering live broadcast rooms, fish bars, off-site social media and other channels, helping the martial arts rivers and lakes to grow rapidly.

Another example is the continuation of the "Egg Party" anniversary fever, Betta integrated platform anchor resources and PGC production capabilities, and launched a fun and interesting national competitive art live variety "Egg Rushing Forward", which sent laughter to many players. The number of viewers in the official live broadcast room was as high as 9.14 million.

It can be said that from the new online tour to the subsequent operation, Betta has used its brains and repeatedly polished its marketing methodology on the premise of mobilizing platform resources.It is also in the process of continuously empowering good games that Betta has opened up a wide commercial space for itself.

Insist that content is king and occupy the mind of core users.

From another point of view, the premise of betta fish empowering game manufacturers is its strong appeal to core game users.

Yes, although the external environment is complex and changeable, accompanied by challenges, Betta still stabilized the user market in 2023.According to the financial report data, in the fourth quarter of 2023, the average MAU of Betta mobile terminal was 51.7 million, which remained stable from the previous quarter, and the number of quarterly paying users was 3.7 million.

So a new question surfaced: at the moment when attention competition tends to be fierce, why can Betta keep the hearts of users?

You know, in the early years, the live broadcast track once grew wildly, and "traffic is king" was once a recognized rule in the early stage of industry competition. At that time, people believed that whoever could sign a well-known anchor would get a full house of applause from users.

However, with the development of the industry entering a new stage, the importance of content has gradually become prominent, "content is king" has become the consensus of the industry, and platform competition has ushered in the second half..Therefore, the fighting fish that broke through all the way from the era of "digging the anchor" also took advantage of the trend, re-examining the current user needs and solving the eternal proposition.

Nowadays, the answer given by Betta is a highly differentiated content ecology.

To this end, Betta has made a top-down structural adjustment to provide team support for the operation idea of "content is king".

At the beginning of 2024, Betta announced that it would simplify the organizational structure of the company, reorganize the company’s important content ecology business division into three business divisions: anchor, competition and manufacturer, actively shrink some inefficient businesses, centrally integrate the core resources of the platform, and finally sort out the context of content ecology.

Specific to the practical level, Betta takes active actions to respond to an increasingly diverse audience with a complete content ecology.

Focusing on the fourth quarter of 2023, we will notice that Betta actually built a "pyramid"-like competition layout. Looking upward, Betta has broadcast more than 30 official large-scale events, including League of Legends S13 Global Finals, Dota2》Ti12 International Invitational Tournament, the glory of the king Challenger Cup and Champion & HELIP; …

Looking down, Betta has brought more than 60 self-made competitions, including the KPL Youth Training Competition based on the official KPL competition, the S10 Goddess Invitational Tournament around the female anchor, and the continuous Fish Cup Abyss BP Competition of the Original God, etc.

Behind this high-level and orderly content system is a rich reserve of official event resources and a strong ability to make homemade events.Together, the two meet the needs of users at all levels, and also show the advantages of betta’s e-sports resources.

At the same time, fighting fish, which has been cultivated in the industry for many years, has mastered many scarce industry resources, not only knowing the way of live star-making and subdivided operation, but also knowing how to output characteristic content based on anchor IP.

Therefore, around the professional anchor resources, Betta continued to export a number of anchor IP events and PGC variety shows in 2023, including the Gemini Lucky Cup, the first anchor IP professional event of the glory of the king, the Betta Knife Dream Invitational Tournament led by YYF, and variety shows with anchors, stars and teams such as Grandpa Ge’s Baby Bus and There is a Farm.

It is worth mentioning that Betta’s development of anchor IP content is actually two-way — — Not only rely on the influence of the anchor to attract users, but also invest resources to help the anchor enhance its influence. With the blessing of customized variety shows and multi-channel exposure, popular anchors and related high-quality content further improve the stickiness of platform users and build a virtuous circle of fighting fish.

In addition, Betta is actively exploring ways of cooperation with other platforms, and relying on high-quality platform resources for joint promotion and commercial cooperation.

For example, at the beginning of this year, Betta cooperated with platforms such as Tiger Tooth and Video Number to hold the first e-sports All-Star Spring Festival Competition, which covered many popular game products such as League of Legends, the glory of the king and Peace Elite, and gathered e-sports players, game anchors and even famous artists. Once the event was launched, it quickly triggered a hot discussion on the whole network, and related hot searches emerged one after another.

In this way, the fighting fish with an open spirit not only brings the users the surprise of dream linkage, but also greatly extends the boundary of the content ecosystem.

In a word, no matter in the past or now, Betta has never stopped devoting itself to the content ecology.

This is also why it can keep the user scale stable after the hot summer file in the third quarter, and truly drive the user growth with high-quality content.

Adhere to long-term doctrine and take the road of sustainable development

In the annual report, the Interim Management Committee of Betta pointed out: "In 2023, Betta insisted on ‘ A diversified content ecological platform with games as the core ’ The development strategy, continuous investment in high-quality content and efficient operation of the platform, and timely adoption of flexible operational strategies to deal with the challenging macro environment, including improving income structure, adjusting customer acquisition strategy, strengthening compliance construction, etc., is committed to achieving long-term growth and sustainable development of the platform. "

In fact, after reading the financial reports of Betta in recent years, we will always see similar words in the macro vision expressed by high-level officials:Deep tillage, precipitation, long-term sustainability … …

Every keyword that echoes from afar finally points to long-termism, which is the main theme of betta’s development.

When the long-term doctrine is implemented at the product level, it is reflected in Betta’s continuous attention to the ecology of interactive communities.

In the fourth quarter of 2023, Betta APP was revised and optimized again, further enhancing the interactive function between the anchor and users. Specifically, the Betta APP has added a "dynamic" first-level column, focusing on the broadcast status of the anchor and the entrance of the live broadcast room. In this way, the live scene of the anchor and the non-live content are opened. Even if it is not in the broadcast time, users can easily understand the anchor dynamics and easily comment and interact.

This insight into the functional improvement of users’ psychology is another attempt to strengthen the social attributes of Betta, and it is also the epitome of the continuous iterative evolution of the product layer. Facts have proved that Betta did not blur the focus in the competition, but chose to persist in polishing the ontology ecology of the community, providing a solid framework for long-term innovation and exploration.

On the other hand, Betta’s long-term doctrine is also reflected in the construction of compliance system.

Since the fourth quarter of 2023, on the basis of the original compliance system, the Provisional Management Committee of the Platform has made every effort to build a new "four-in-one" compliance system (business compliance, content compliance, process compliance and data compliance), aiming at comprehensively implementing the project risk prevention and control system, establishing a product retrospective mechanism, improving the interactive anti-addiction system, paying attention to the handling of disputes and complaints, regularly checking the platform’s illegal risks and rectifying illegal behaviors, and strengthening the risk awareness education of relevant personnel of the company.

Taking the goal of "content compliance" as an example, Betta specially established a set of professional content review mechanism and introduced the Sunshine Credit Scoring System. In addition to the huge audit team, Betta also actively embraced cutting-edge technology trends and used self-developed AI technology as an aid to significantly improve the platform’s ecological governance capabilities.

It is not difficult to imagine that the strong investment in the compliance system will effectively help Betta cope with and resolve potential risks and lay a solid foundation for the long-term development of the enterprise.

Generally speaking, 2023 is a period of business adjustment for Betta.

In this year, Betta adhered to the concept of long-term, vigorously consolidated its business foundation, pursued opportunities with a sensitive strategic layout, and avoided risks with practical rectification actions.In the end, it found the right rhythm, gained a good income structure and a stable user scale at the end of the stage, and turned losses into profits as expected..

With the benign signal released by the financial report, we have reason to believe that Betta will usher in more surprises in the future long-distance running.

Article source: Hedgehog Commune

　

On December 5th, according to the blogger "@ Li Ang Ang Ang Ah", it was reported that Xiaomi had a press conference this month, which was related to Xiaomi’s surging system and "really heavy" new products.

Some netizens asked if they could talk about it, and the blogger replied that "the news is not a mobile phone anyway". In addition, some netizens asked if it was a "car", and the blogger replied to the dog head expression pack.

According to the IT House, in the past two months, Xiaomi has continuously released heavy new products such as Xiaomi 14/14 Pro, Redmi K70 series, and 澎湃 OS, including accessories such as Xiaomi Watch S3 and Redmi Buds 5 Pro. However, Xiaomi Automobile remains mysterious. In addition to the ID photo published in the Ministry of Industry and Information Technology, the configuration information of Xiaomi Automobile is unknown. Therefore, netizens’ guesses about "heavy new products" are mostly Xiaomi cars.

After completing the training of store managers in some cities, Xiaomi Automobile has a new trend in sales. According to the new interface, some Xiaomi homes in Beijing, Shanghai and other places have started to confirm the display of cars. A Xiaomi Home store in Xujiahui, Shanghai, the first floor of which is currently under renovation (two floors in total).

According to the staff, in the future, the first floor of the store will all be used to place the exhibition car, and the exhibition car will arrive at the store in the first quarter of next year. In addition, the IT House has also reported a similar statement, saying that "it is tentatively scheduled to start arriving at the store in March next year".

Also today, Xiaomi was exploded in Zhejiang International Stadium. Many bloggers exposed the pictures and videos of the special internal test of Xiaomi Automobile today. It can be seen that Xiaomi Automobile went to the track and adopted a unique painting style.

At the same time, Hu Zhengnan, a partner of Shunwei Capital Investment, took a photo, saying that "it’s another day’s Battle. Some people claim to set up our circle, while others claim to overtake me through the straight road", and Weibo’s positioning is displayed as "Zhejiang International Circuit".

As early as November 15th, the website of the Ministry of Industry and Information Technology published the contents of the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Relief (the 56th batch), and two Xiaomi brand pure electric cars were listed.

Public information shows that the car is 4997mm long, 1963mm wide and 1440mm； high; The maximum speed is 265km/h, and the fuel is pure electric; The total mass is 2655kg and the kerb mass is 1980kg；; The front tread is 1693mm and the rear tread is 1699mm；; The front suspension is 975mm and the rear suspension is 1022m, and several photos of Xiaomi car body are displayed.

At present, there are many speculations about the pricing and official listing time of Xiaomi Automobile in the industry. As of press time, Xiaomi has not made an official announcement yet.

Integrated from IT house, interface news