At the end of the video is lending, and Aauto Quicker won a payment license to lay out the financial industry.

　　Reporter Levin Fu reports from Beijing.

　　Recently, the equity of a small loan company has changed.

　　On March 21st, Guangzhou Local Financial Management Bureau agreed that Guangzhou Huaduo Network Technology Co., Ltd. would transfer 100% equity of Guangzhou Huanju Microfinance Co., Ltd. (hereinafter referred to as "Huanju Microfinance") to Beijing Yunsuo Technology Co., Ltd..

　　This also means that the online small loan license was pocketed by Aauto Quicker.

　　In addition, on March 27th, Guangzhou Local Financial Management Bureau agreed to approve the change of senior managers of Huanju Small Loan.

　　On April 2 nd, Su Xiaorui, a senior researcher at Suxi Zhiyan, toldThe reporter said that after obtaining the small loan license, Aauto Quicker is expected to enter the consumer finance business, and refer to the existing paths of Internet traffic giants, package it as loan products such as Aauto Quicker installment or credit payment products such as Aauto Quicker monthly payment, so as to seek greater scale growth in the financial field.

　　Quietly buy

　　According to the announcement, Guangzhou Huaduo Network Technology Co., Ltd. will transfer 100% equity of Huanju Small Loan to Beijing Yunzha Technology Co., Ltd. After the transfer, Beijing Yunsuo Technology Co., Ltd. holds 100% equity of Huanju Small Loan and becomes the main sponsor of Huanju Small Loan.

　　In this transaction, Guangzhou Huaduo Network Technology Co., Ltd. is the parent company of Huanju Times, which was listed on NASDAQ in November 2012. Its business covers live broadcast, short video, games and other fields, and its core product is the interactive live broadcast brand "YY Live".

　　Enterprise investigation shows that Huanju Small Loan was established in January 2016, and its registered capital reached 1 billion yuan in 2018, which was reduced to 500 million yuan in February last year. Huanju Small Loan used to be the main operator of YY Credit, which is a consumer finance platform, providing YY credit, loan, anchor loan, consumption installment and other products for users in various scenarios of YY.

　　Through equity penetration, the ultimate controller of Beijing Yunzha Technology Co., Ltd. is Aauto Quicker Technology.

　　It can be said that Aauto Quicker indirectly obtained a network small loan license.

　　The reporter found that the platform of Aauto Quicker APP "My Wallet", a loan product, has made diversion for the piggy bank and other institutions. For example, clicking "Apply Now" shows that the piggy bank can borrow up to 200,000 yuan, with an annualized interest rate of 7.2% and interest-free for a limited period of up to 30 days.

　　Aauto Quicker’s borrowing business does not directly involve risk control and loan issuance, but adopts diversion mode. Aauto Quicker displays the loan products of third-party institutions on its platform, and guides users in need to apply for loans from institutions. Users submit mobile phone numbers, supplementary information, etc., and the cooperative institutions are responsible for credit evaluation, approval and lending.

　　As a short video platform, Aauto Quicker has a huge traffic base. With the license of online small loan, Aauto Quicker may be involved in risk control and direct lending, and conduct consumer loan business in compliance through self-support, joint loan and loan assistance.

　　When the reporter bought the goods in the "Aauto Quicker Store", he found that the payment methods include skip WeChat payment, bank card payment, Alipay payment and credit card installment, and there are no products such as first enjoy and then pay.

　　According to Aauto Quicker’s recruitment of official website, Aauto Quicker recently launched the positions of product operation manager (financial industry) and financial industry sales in financial-related fields, and the online time was April 3 and March 27 respectively. Among them, the job requirements of product operation manager include "exploring the growth point of customer consumption according to different customer acquisition modes of financial credit products" and "planning and promoting the commercial operation of advertising around the financial industry".

　　Total revenue increased by 20.5% year-on-year.

　　According to the data of 2023 financial report, the total revenue of Aauto Quicker in 2023 reached 113.47 billion yuan, up by 20.5% year-on-year, and the adjusted net profit was 10.3 billion yuan.

　　With the "short video+live broadcast mode", Aauto Quicker has formed a distinctive "old iron economy", which combines content with e-commerce through private domain traffic operation.

　　According to the financial report, the GMV of e-commerce business in Aauto Quicker increased by 29.3% year-on-year in the fourth quarter of 2023, reaching 403.9 billion yuan, and the average monthly paying users of e-commerce reached a new high, exceeding 130 million, with the annual GMV reaching 1.18 trillion yuan.

　　According to many media reports, Aauto Quicker executives publicly disclosed in 2023 that the number of users watching financial-related content on Aauto Quicker APP reached 160 million times per week, and the conversion rate of financial advertisements was 19 times that of ordinary users.

　　As a short video platform, Aauto Quicker has a strong traffic advantage and content monetization ability, and its recommendation algorithm can match users’ interests more accurately, making the content easier to reach the target audience and improving the conversion rate.

　　"Aauto Quicker’s users are large in scale and high in stickiness, and it has a certain foundation for its own diversion business. Traffic is its advantage. " Wang Pengbo, Chief Analyst of Broadcom Consulting,The reporter said that the advantage of the loan-helping business is that it has accumulated over the years and has a better understanding of the industry gameplay. The scene platform has users and funds, and it is easier to grow bigger.

　　In the competition of consumer credit market, consumer credit platforms that enter the market early often have the first-Mover advantage, and build barriers by accumulating users and establishing user loyalty. When users get enough quota, the motivation to switch to other platforms will be less. Because there is an upper limit on users’ credit, once users get consumer credit on multiple platforms, it may lead to "co-debt problem".

　　Su Xiaorui believes that as a short video giant, Aauto Quicker’s traffic advantage is second only to platforms such as Tik Tok, and B-side businesses such as Aauto Quicker Xiaodian have become increasingly mature. From the customer base type, the customer base in Aauto Quicker is relatively sinking, and this group of people is just the long tail customer base corresponding to small loans in the financial field, which has potential in customer base positioning and customer base demand mining.

　　With the scarcity of high-quality investment targets in the industry, Aauto Quicker has potential in developing financial business because of its huge user base and traffic advantages. However, the so-called "platform users’ qualification is relatively low" means that the user groups in Aauto Quicker may include more users with low income and low credit rating or white households with credit information, and this group may have a higher risk of financial default. Therefore, risk control and asset quality management in Aauto Quicker may become challenges when developing small loan business.

　　"Aauto Quicker-based financial genes are relatively lacking, and it is suggested that it should be based on compliance, and fully learn from other traffic giants in the financial field and other clues to avoid repeating the same mistakes." Su Xiaorui said.