Opponents, do you hear the murderous look in the word ＂far ahead＂？

At 14:30 on September 25th, the new product launch conference of Huawei in autumn was held in Beijing. At the press conference, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, brought new mobile devices including Mate 60 series, MatePad Pro, M-Pencil, HUAWEI WATCH and so on, with unprecedented scale and popularity.

In addition to these mobile devices, although there are not many car-related contents in the press conference, the amount of information is also very sufficient. Yu Chengdong’s speech was even interrupted by the audience’s enthusiastic cry of "Far ahead".

So, what "car"-related content did Yu Chengdong, who has just been promoted as the chairman of Che BU, bring to us at the press conference?

Question M9: "The best is within 10 million, and the strongest is on the road."

Yu Chengdong said at the press conference that at the end of the year, Huawei will launch a new car-the M9. Yu Chengdong maintained a confident and funny style, and said:

"Ask the world M9 is the best SUV within 10 million yuan, and it is the most powerful SUV that can be seen on the whole road! M9 is expected to arrive as scheduled in December. 」

At present, the official APP shows that the M9 has been pre-sold, and the pre-sale price of the extended range version and the pure electric version is 500,000-600,000.

In fact, on September 12, before that, the M9 was listed in the new car catalogue of the Ministry of Industry and Information Technology, and some core information was also exposed. As the flagship of the family, the M9 is divided into pure electric version and extended range version. In the declaration, the pure electric version also uses the "two-color body" that used to appear on Maibakh and Rolls-Royce. The new car has the momentum that a large SUV should have.

The extended-range model has been slightly adjusted in the front face. The design of black chrome trim with bright color in the declaration drawing is also very mature and steady.

According to the data of the Federation, the length, width and height of the boundary M9 are 5230 x 1999 x 1800 mm, and the wheelbase is 3110 mm. In contrast, the ideal L9 has a length, width and height of 5218 x 1998 x 1800 mm and a wheelbase of 3105 mm, and the two cars are very close.

In terms of power parameters, the motor power of the extended range version of the M9 is 165 kW/200 kW, and that of the pure electric version is 160 kW/230 kW. For comparison, the motor power of the ideal L9 is 130 kW/220 kW.

As early as the press conference on April 17th this year, Yu Chengdong revealed many thoughts about the design of M9, and the smell of gunpowder was full: "We should redefine the most luxurious SUV within 10 million yuan", "Those so-called best SUVs within 5 million yuan, they are steel bodies, we are 80% aluminum bodies" and "refrigerators and color TV sofas, all of which are well-off levels, not real luxury".

According to Yu Chengdong’s statement at that time, the space of M9 is flexible, realizing the same flat floor as MPV, so there are no steps in three rows, which is convenient for access. In addition, the front and rear adjustable range of the two rows is larger, and all the seats in the car are provided with electric slide rails, so that the passenger and luggage space can be flexibly adjusted. In addition, the M9 will also provide a changeable seating mode with 3|4|5|6 seats.

The M9 will also be equipped with the "HUAWEI XPIXEL" mega-pixel smart headlights, which is the first time that Huawei smart headlights have got on the bus. The digital projection headlights with double reflective lenses can realize ultra-near field projection, and ADB (adaptive high beam) /AFS (adaptive headlight system) is also integrated.

Yu Chengdong also revealed that the Wenjie M9 was built on a brand-new D-class luxury SUV platform, with an all-aluminum chassis and an integrated die-casting body. The aluminum alloy volume of the body accounts for more than 80%, and the whole system comes standard with air springs and CDC damping system. In addition, Wenjie M9 is equipped with the world’s largest integrated die-casting car body with 9,000 tons of die-casting equipment.

The intelligent assistant of Xiaoyi in the car is also connected to the "Pangu Big Model" developed by Huawei, which not only has visual interaction, but also serves as the tweeter of HUAWEI SOUND.

At the same time, in the cabin, Huawei’s AR-HUD can achieve a large projection area of 75 inches, and this technology is deeply integrated with Huawei’s ADS intelligent driving, which is expected to have a very novel experience in the visualization of intelligent driving. Passengers in the back row will have a "Huawei light field screen", which is expected to simulate a maximum display effect of 100 inches. Yu Chengdong even said, "The M9 can carry 10 screens when fully equipped, redefining the large screen in the car. 」

From the above information, it is not difficult for us to find that the M9 has fully carried Huawei’s smart car full-stack technology solution.

From intelligence to function, from cockpit to intelligent driving, from space to design, Huawei has joined hands with the world to offer the most advanced technology, which also makes Yu Chengdong’s declaration of "the best within 10 million, the strongest on the road" at today’s press conference even more exciting.

Intellectual S7: "Beyond Tesla Model S in all dimensions"

At the Huawei Developers Conference on August 4th, Huawei officially launched HarmonyOS 4. In addition to carrying HarmonyOS 4, Yu Chengdong also revealed that the pure electric coupe with Chery, Zhijie S7, will be unveiled this quarter.

This time, Yu Chengdong once again announced that Zhijie S7 will be released in November. Yu Chengdong also said:

"Zhijie S7 will surpass Tesla Model S in various specifications. 」

As can be seen from this Huawei publicity map, Zhijie S7 is expected to achieve an excellent level in driving and control dimensions, spatial dimensions and intelligent dimensions.

According to the photos previously exposed in Weibo, Yu Chengdong, this pure electric coupe did not use the AITO brand jointly built by Huawei and Cyrus, but was named "Zhijie". Judging from the design of the new car, Zhijie S7 did not use Chery’s design language, but chose to use a front face design similar to the flagship SUV M9 that Wenjie is about to launch. It can be seen that Huawei has a very high voice in cooperation with car companies.

At present, the spy photos of Zhijie S7 are gradually increasing. According to the photos of the interior exposed on the Internet, it can be seen that the new car adopts the layout of arms, and the area of the center console from the big screen is very similar to the M5. The steering wheel with small diameter is expected to be very good for driving, and its shape and roller design are somewhat similar to those of Aouita. The new car is designed with a step in front of the co-driver, and we can also see a similar design on Tucki P7.

Moreover, the intelligent S7 adopts the design of high-position instrument panel, which is expected to give consideration to the role of HUD and thus save some costs. In addition, we notice that Zhijie S7 has the same tweeter structure as Wenjie M9, and it is expected that Huawei’s AI model will also be put on the bus.

Due to the high cost of Huawei’s HI cooperation model in the past, for example, the Huawei HI version of the Alpha S of BAIC Extreme Fox sold for more than 350,000 yuan, and its market competitiveness was not high; However, the early "intelligent car selection" mode, such as AITO’s M5, only had the car system in HarmonyOS and lacked high-level intelligent driving ability.

After Yu Chengdong took charge of Huawei BU, Huawei’s "HI Mode" and "Intelligent Car Selection" modes were merged and unified. Under the new cooperation scheme, the scheme of intelligent driving is changed from three lidar to one, and the hardware cost is reduced by improving the algorithm ability; At the same time, cooperative car companies can also own the car system of Huawei HarmonyOS.

On the surface, Huawei has always stressed that it "does not build cars" but "helps car companies build good cars". However, as far as the current cooperation mode with the world is concerned, the cooperation between Huawei and car companies will involve vehicle design, technology empowerment, marketing, factory construction and other aspects.

It is not difficult to see from the information exposed at present that the combination of Chery’s engineering ability and Huawei’s technical blessing will bring great pressure to other competitors in the range of 200,000-300,000.

In addition to the extraordinary master edition, there is also the "Huawei Mate 60 Pro Aouita Special Edition".

The "Porsche Design Edition" of Huawei Mate series may become out of print. At this autumn Huawei product launch conference, the special design version of the flagship model was named "Mate 60 RS ULTIMATE DESIGN Extraordinary Master", and the spokesperson also chose Andy Lau.

On the other hand, Tan Benhong, CEO of Aouita Technology, revealed two messages in Weibo: First, Aouita 12 will be the first vehicle equipped with HarmonyOS 4.0 and Huawei ADS 2.0 like Zhijie S7; Second, Aouita also cooperated with Huawei to create "Mate 60 Pro Aouita Special Edition".

Reminiscent of Nio Phone released by Weilai a few days ago, the "Mate 60 Pro Aouita Special Edition" jointly created by Aouita and Huawei may be deeply customized in terms of mobile phone/car interconnection, ecological connection and remote control.

Aouita’s two models 11 and 12 are also equipped with HarmonyOS system, and we have reason to believe that Huawei will customize a more exclusive and intelligent car experience for Aouita.

As a brand jointly built by Changan Automobile, Contemporary Amperex Technology Co., Limited and Huawei, CHN, a technology platform for intelligent electric vehicles in Aouita, has a very bright performance in intelligent technology, body structure and three-electricity technology, while Aouita just made its first offline appearance at Munich Auto Show.

As an early collaborator of Huawei HI mode, Aouita 11 and 12 still adopted the hardware scheme of 3 lidar. Aouita has also become the top brand among the car companies that cooperate with Huawei. With the endorsement of giants in design, manufacturing, intelligence and three electric technologies, Aouita’s high-end road will also be quite interesting.

Huawei is "far ahead" and its competitors are "on tenterhooks"

Established in 2019, Huawei BU has experienced ups and downs.

From "HI mode" and "intelligent car selection" to concentrate on intelligent car selection, from intelligent cockpit and intelligent driving to providing "full-stack technical solutions for intelligent cars", Che BU’s ambition and achievements to become "Bosch in the era of intelligent electric vehicles" are obvious to all.

Car BU also experienced personnel transfer not long ago. Yu Chengdong was promoted to chairman, and Jin Yuzhi, president of Huawei’s optical product line, has recently taken over as CEO of Car BU. It seems that in response to the previous rumor that "the focus has shifted to the mobile phone business", Yu Chengdong, who has become the chairman, still appeared in front of the press conference and enthusiastically introduced the intellectual and intellectual circles.

However, this time, the audience in the audience and in front of the screen shouted "Far ahead" and Yu Chengdong was overwhelmed, and the team he led finally moved from behind the scenes to the stage.

At the press conference, Yu Chengdong announced that from the release on September 13th to September 24th, the average daily increase of the customer M7 was 1,500+,and the large order of the customer M7 exceeded 20,000. This is only ten days’ data. If this momentum is maintained, all 300,000-class medium and large new energy SUVs should rethink their future strategies.

The M7 is just the beginning-we can see the wide range of Huawei’s attention and technology empowerment from the preview, and there will be new products such as Zhijie S7 and Aouita 12. Huawei is still planning to cooperate with Jianghuai Automobile to launch more high-end models.

In the era of fuel vehicles, Bosch, as a supplier giant, cannot fundamentally affect the competitiveness of car companies. However, in the era of electrification, Huawei holds almost all technical chains except the car itself, and it can bring far more to car companies than Bosch.

Consumers have more advanced and smarter technologies to choose from, and they should be happy and gratified. Users who hold money for purchase hope to have more mature and cost-effective technology.

However, for car companies, if they watch the excitement with the same mentality as the audience without a sense of crisis, then only the waves and crises that cannot be dealt with are waiting for them.